2015 will be the Year of Linux on the, no wait, of the dot-word domain EXPLOSION

Allegedly – tell us if you're tempted by one or not

Poll With the domain-name industry abuzz thanks the introduction of hundreds of new generic top-level domains – everything from dot-art to dot-zulu – it came as a dose of cold water to find out what the rest of the world really thinks about them.

Not much, it seems.

Giving a keynote at NamesCon here in Las Vegas on Monday, marketinpreneur Jennifer Wolfe, a big advocate of the new gTLDs, gave a sobering presentation of what her clients had told her about the opportunity to register dozens of new dot-thing domain names.

"Don't the gTLD people see that this crap is a waste of time?" was one piece of feedback Wolfe shared with the assembled masses. Another was: "I would take bow.wow because most of these gTLDs are dogs. 98 per cent are going to be sent to the vet and put to sleep."

That wasn't all. The key messages from Wolfe's conversations with clients included: "I don't see why consumers would think a .brand domain is more secure;" "I don't understand what we should do with this;" and "We can't jeopardize our e-commerce platform for some fad."

"People really don't like new gTLDs," she noted.

And those were the people who were aware of the existence of the dot-words. Wolfe sent one of her staffers onto the streets of Cincinnati to ask citizens what they thought about the new gTLDs. No one had ever heard of them.

Youtube Video

This lack of love has transferred through to actual sales of domains. The share prices of all companies specializing in new gTLDs have been declining for the past six months with several public companies referring to "disappointing" sales.

ICANN's COO Akram Atallah also acknowledged that uptake has been far slower than expected, noting that the domain name overseer had cut its revenue forecasts and many new gTLD registries are launching much later than expected or had far fewer domain registrations that estimated.

JavaScript Disabled

Please Enable JavaScript to use this feature.

But on the plus side, everyone including Wolfe remains optimistic that 2015 will be the year of new domains. All domain companies – from Rightside to CentralNic to Minds+Machines – have argued that the good times are about to roll. And Wolfe went into some depth in her presentation about why she feels companies are wrong, and with time they will recognize the value in new internet extensions.

"New gTLDs are a blank canvas," Wolfe told attendees. "They will be part of a massive digital transformation. People are hungry for change."

Arguing that the status quo is what limits us, she proceeded to give examples of internet companies that had shifted and changed markets including Tesla, Spotify, Amazon, Apple, Tinder. And then outlined examples of how new domains could help with new markets.

Easily memorable addresses such as Watch.Fox or Germfree.Kitchen or Secure.Amex make for marketing opportunities, we're told. People surfing the internet from their couch rather than in front of a computer also opens up opportunities for new domains. Brand names online can build trust and security. And so on.

Wolfe noted however that big brands appeared to be waiting for others to go before them. "They want to see someone else do it first," she noted.

As for getting from here to there, ICANN's Atallah dismissed the notion that his organization should be running an awareness campaign, despite having received millions of dollars in application fees and auctions.

"We have no role to jump in and promote these names," he noted. "If they are not successful, applicants have to do a better job promoting their names. We feel we've done our job promoting the program itself." ®

Similar topics

Other stories you might like

  • Prisons transcribe private phone calls with inmates using speech-to-text AI

    Plus: A drug designed by machine learning algorithms to treat liver disease reaches human clinical trials and more

    In brief Prisons around the US are installing AI speech-to-text models to automatically transcribe conversations with inmates during their phone calls.

    A series of contracts and emails from eight different states revealed how Verus, an AI application developed by LEO Technologies and based on a speech-to-text system offered by Amazon, was used to eavesdrop on prisoners’ phone calls.

    In a sales pitch, LEO’s CEO James Sexton told officials working for a jail in Cook County, Illinois, that one of its customers in Calhoun County, Alabama, uses the software to protect prisons from getting sued, according to an investigation by the Thomson Reuters Foundation.

    Continue reading
  • Battlefield 2042: Please don't be the death knell of the franchise, please don't be the death knell of the franchise

    Another terrible launch, but DICE is already working on improvements

    The RPG Greetings, traveller, and welcome back to The Register Plays Games, our monthly gaming column. Since the last edition on New World, we hit level cap and the "endgame". Around this time, item duping exploits became rife and every attempt Amazon Games made to fix it just broke something else. The post-level 60 "watermark" system for gear drops is also infuriating and tedious, but not something we were able to address in the column. So bear these things in mind if you were ever tempted. On that note, it's time to look at another newly released shit show – Battlefield 2042.

    I wanted to love Battlefield 2042, I really did. After the bum note of the first-person shooter (FPS) franchise's return to Second World War theatres with Battlefield V (2018), I stupidly assumed the next entry from EA-owned Swedish developer DICE would be a return to form. I was wrong.

    The multiplayer military FPS market is dominated by two forces: Activision's Call of Duty (COD) series and EA's Battlefield. Fans of each franchise are loyal to the point of zealotry with little crossover between player bases. Here's where I stand: COD jumped the shark with Modern Warfare 2 in 2009. It's flip-flopped from WW2 to present-day combat and back again, tried sci-fi, and even the Battle Royale trend with the free-to-play Call of Duty: Warzone (2020), which has been thoroughly ruined by hackers and developer inaction.

    Continue reading
  • American diplomats' iPhones reportedly compromised by NSO Group intrusion software

    Reuters claims nine State Department employees outside the US had their devices hacked

    The Apple iPhones of at least nine US State Department officials were compromised by an unidentified entity using NSO Group's Pegasus spyware, according to a report published Friday by Reuters.

    NSO Group in an email to The Register said it has blocked an unnamed customers' access to its system upon receiving an inquiry about the incident but has yet to confirm whether its software was involved.

    "Once the inquiry was received, and before any investigation under our compliance policy, we have decided to immediately terminate relevant customers’ access to the system, due to the severity of the allegations," an NSO spokesperson told The Register in an email. "To this point, we haven’t received any information nor the phone numbers, nor any indication that NSO’s tools were used in this case."

    Continue reading

Biting the hand that feeds IT © 1998–2021