Google exec chairman Eric Schmidt misled the world last week by claiming that – one day – the internet will vanish.
However, Schmidt was simply following the now well-worn path of his kingpin contemporaries by bigging up the Internet of Things – a piece of marketing jargon that many tech firms hope will slip into our vocabulary in the same way they eventually managed to get cloud computing to, er, slip off the tongue.
Schmidt made the comments last week during an appearance with Facebook COO Sheryl Sandberg, Microsoft boss Satya Nadella and Vodafone chief Vittorio Colao at the elite World Economic Forum in Davos, Switzerland.
But the dull chinwag about the future of the digital economy between the tech titans failed to deliver much in the way of actual news, with the execs merely spewing out what appeared to be largely scripted anecdotes to the audience.
So Schimdt's claim that the "internet will disappear" – with a pregnant pause for dramatic effect – was unsurprisingly seized upon.
Here's what he went on to say in full, however:
The internet will be so many IP addresses because of IPv6, so many devices, sensors, things that you're wearing, things that you're interacting with that you won’t even sense it, it will be part of your presence all the time. Imagine you walk into a room, and the room is dynamic, right?
And – again – with your permission and all of that, you're interacting with the things going on in the room, a highly personalised, highly interactive and very interesting world emerges because of the disappearance of the internet.
Yup, because once the interwebs is everywhere – presumably, courtesy of Google's broadband in spaaace plans – Schmidt predicts that you won't notice it any more. Not creepy at all, right? ®