Indian phone buyers decide home is where the heart is

Local hero Micromax takes top sales crown from usual suspects


In most of the world, Samsung, Apple and MicroNokia battle it out for the crown as the top-selling mobile phone vendor.

But in India, local hero Micromax has just taken the crown according to channel-centric analyst firm Canalys which reckons it has 22 per cent of the market, ahead of Samsung's 20 per cent.

Canalys reckons the firm is winning because it recognises Indians' preference for phones in the nation's many local languages. It's also hitting the right price points to succeed in India, where the firm says 23 per cent of phone shipments retail under US$100 (INR6,000) and 41 per cent sell for between that figure and US$200.

The firm notes that other Indian firms such as Karbonn and Lava are also innovating for local conditions, for example with larger batteries to serve those in locales where power supplies aren't ubiquitous or reliable.

21.6 million phones shipped in India during 2014's last quarter, the firm said, with annual growth topping 90 per cent.

That growth makes it plain that the "next billion" users so coveted by the likes of Samsung and Microsoft are buying new phones. Micromax's success shows that the global companies won't necessarily have things their own way. ®

Similar topics


Other stories you might like

  • Ubuntu 21.10: Plan to do yourself an Indri? Here's what's inside... including a bit of GNOME schooling

    Plus: Rounded corners make GNOME 40 look like Windows 11

    Review Canonical has released Ubuntu 21.10, or "Impish Indri" as this one is known. This is the last major version before next year's long-term support release of Ubuntu 22.04, and serves as a good preview of some of the changes coming for those who stick with LTS releases.

    If you prefer to run the latest and greatest, 21.10 is a solid release with a new kernel, a major GNOME update, and some theming changes. As a short-term support release, Ubuntu 21.10 will be supported for nine months, which covers you until July 2022, by which point 22.04 will already be out.

    Continue reading
  • Heart FM's borkfast show – a fine way to start your day

    Jamie and Amanda have a new co-presenter to contend with

    There can be few things worse than Microsoft Windows elbowing itself into a presenting partnership, as seen in this digital signage for the Heart breakfast show.

    For those unfamiliar with the station, Heart is a UK national broadcaster with Global as its parent. It currently consists of a dozen or so regional stations with a number of shows broadcast nationally. Including a perky breakfast show featuring former Live and Kicking presenter Jamie Theakston and Britain's Got Talent judge, Amanda Holden.

    Continue reading
  • Think your phone is snooping on you? Hold my beer, says basic physics

    Information wants to be free, and it's making its escape

    Opinion Forget the Singularity. That modern myth where AI learns to improve itself in an exponential feedback loop towards evil godhood ain't gonna happen. Spacetime itself sets hard limits on how fast information can be gathered and processed, no matter how clever you are.

    What we should expect in its place is the robot panopticon, a relatively dumb system with near-divine powers of perception. That's something the same laws of physics that prevent the Godbot practically guarantee. The latest foreshadowing of mankind's fate? The Ethernet cable.

    By itself, last week's story of a researcher picking up and decoding the unintended wireless emissions of an Ethernet cable is mildly interesting. It was the most labby of lab-based demos, with every possible tweak applied to maximise the chances of it working. It's not even as if it's a new discovery. The effect and its security implications have been known since the Second World War, when Bell Labs demonstrated to the US Army that a wired teleprinter encoder called SIGTOT was vulnerable. It could be monitored at a distance and the unencrypted messages extracted by the radio pulses it gave off in operation.

    Continue reading

Biting the hand that feeds IT © 1998–2021