The UK wing of online retail giant Amazon collapsed within the past hour, and netizens across Europe appear to be reporting similar outage woes.
Outraged shoppers are – at time of writing – complaining that the service has completely buckled.
Hundreds of Brits have also been moaning about Amazon's video-streaming service Prime, which has similarly gone titsup.
Others are reporting that Amazon's Fire mobes are failing to open apps.
When @AmazonUK goes down it makes the fire phone a brick, open any app and it tells you the phone not registered! Shocking!— Kurtis Brown (@kurtisebearUK) February 15, 2015
Down Detector noted that Amazon had fallen offline at around 6:25pm GMT today.
Amazon.com, on the other hand, seems to be functioning normally.
At time of publication, Amazon was yet to respond to the complaints piling up from fuming customers, but its automatic tweets were working just fine ...
Amazon's UK service appears to be returning to life.
The Register has sought comment from the retailer. We'll update this story if Amazon tells us what caused its system to suffer an hour-long outage that appeared to have affected customers in India and across Europe.
An Amazon spokeswoman responded to El Reg's request for comment on Monday morning:
Amazon.co.uk was down for approximately two hours yesterday.
The site is back up. Amazon’s systems are very complex and on rare occasions, despite our best efforts, they may experience problems. We work to minimise any disruption and to get the site back as quickly as possible.
But it would not be drawn on the reasons for the wobble.