Apple boss Tim Cook has claimed that Cupertino's Watch, which will be wheeled out on 9 March, will replace car keys.
Speaking in a puff piece interview with the Telegraph on Saturday, ahead of the company's latest event, Cook said that – among other things – the wrist-wearing gizmo would nag sedentary people once an hour to remind them to stand up and walk around.
It will closely monitor a customer's heart rates – data which would be considered extremely lucrative to many in the private health business, if Apple were to go down that route.
On top of that, Cook vowed that the Apple Watch would replace car keys and large fobs that many manufacturers now use to lock vehicles. Its battery life will also apparently last an entire day.
The Apple chief, who told the right-wing British newspaper that he gets out of bed at 3:45 every morning, also rattled out a few gripes about user privacy online.
"One day [consumers] ... will be very offended," he said. Cook added:
None of us should accept that the government or a company or anybody should have access to all of our private information. This is a basic human right. We all have a right to privacy.
We shouldn't give it up. We shouldn't give in to scaremongering or to people who fundamentally don’t understand the details.
Cook, in a clear attack on the likes of Google and its "trove of data", said:
We don’t make money selling your information to somebody else. We don’t think you want that. We don’t want to do that. It’s not in our values system to do that. Could we make a lot of money doing that? Of course. But life isn’t about money, life is about doing the right thing. This has been a core value of our company for a long time.
Cook added that spooks' demands for tech outfits to withhold encryption services from consumers "fundamentally doesn't work." ®