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HP reveals lucky seven new storage products in Vegas

Septet promises more-for-less storage story for mid-size companies

HP GPC 2015 Pre-split and with a new head of storage starting HP has used its Global Partner Conference in Las Vegas to reveal a raft of storage announcements to maintain momentum while the new man gets his office chair warmed up.

Here we have a large systems supplier flexing its muscles and releasing a related set of storage items to put the competitive pressure of backup-to-disk, hybrid array and virtual SAN competitors

The theme is increasing the scalability and performance of products for the hotly-contested mid-size customer market, and it's presented under a more-for-less umbrella.

What have we got on the list?

  • Read-caching SSD options for entry-level MSA storage
  • StoreVirtual 4335 hybrid flash array
  • StoreOnce 2900 Backup appliance provides greater scalability
  • 1TB - 50TB StoreOnce Virtual Storage Appliance
  • StoreEasy 1450, 1650 and 1850 file-server models
  • Combined StoreEasy and LiveVault TurboRestore technology for Backup -as-a-Service (BUaaS) offering
  • Added DoubleTake to StoreEasy for higher availability.

HP storage marketing VP Craig Nunes said HP is “bringing hot technologies such as flash storage down into the entry segment,” and “working with channel partners to simplify storage infrastructure.”

A flash-cached MSA array can “perform large-scale queries and other data-intensive operations with up to 65 per cent less latency” than a disk-only array.

The new StoreVirtual 4335 hybrid flash array with SSDs and Adaptive Optimization tiering functionality reinforces the flash over disk for performance story. It delivers, HP says, 12 times the performance with more than 90 per cent power and footprint savings per 2-node cluster than a spinning disk configuration.

It’s managed in the same way as other StoreVirtual systems and the built-in storage within Helion OpenStack, and shares common data services with them, making it a better fit in Store Virtual environments than, for example, hybrid arrays from other vendors, naming no names. There’s a specially priced 2-node bundle available for channel partners at a 30 per cent saving (HP estimate).

HP’s Peer Motion can be used to move existing workloads to it with no disruption to application execution.

A new StoreOnce 2900 entry-level backup appliance does the usual undercut Domain thing by offering “twice as much backup capacity and 30 per cent better performance than [the DD2200] at 23 per cent lower cost.”

For customers who are on a tight budget and don’t need hardware a StoreOnce Virtual Storage Appliance (VSA) can be run within a virtual machine without any need to purchase additional hardware. It “provides deduplicated disk backup features alongside application-based virtual machines on virtual servers running VMware vSphere, Microsoft Hyper-V, or Linux KVM. HP StoreOnce VSA is expanded to include a larger 50TB high capacity option as well as a fully-functional 1TB free option.”

Three new StoreEasy file servers are powered by ProLiant gen 9 servers and offer more for less too; “56 per cent greater capacity at 20 per cent lower cost” RAID rebuilds are claimed to be 25 per cent faster. The DoubleTake software adds real-time, byte-level replication. If a system fails then customers can recover their data from the replication target repository.

By adding LiveVault TurboRestore to StoreEasy “backups can be set up to provide continuous data protection with data stored offsite at two geographically separated and mirrored data centres to reduce the risk of data loss.” Customers choose how much data to retain on-site and how much to send to the cloud.

Pricing and availability

The StoreOnce 2900 Backup appliance is available in late March for US$26,000. A 16TB expansion kit is available for $15,000.

Customers will be able to download the free 1TB StoreOnce VSA starting on March 23 at

The StoreVirtual 4355 Hybrid SAN Solution 2-Node bundle (12.4 TB of usable capacity before network RAID) is available immediately, starting at $59,000.

The StoreEasy 1450, 1650 and 1850 models are available from March 30, with the StoreEasy 1450 with 4TB of raw capacity starting at $5,497.

The BUaaS offering with StoreEasy and LiveVault starts at a price of $7,500, and includes the StoreEasy 1450 product plus 2TB of backup to the LiveVault cloud for 1 year.

A free 14-day HP StoreEasy Double Take Availability evaluation license is available here, and the full license is available immediately for $3,995.

MSA SSD read-caching SSDs start from $1,599. ®

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