Apple is possibly looking to develop its own augmented reality headset.
Industry analyst Gene Munster speculates that Cupertino is brewing up its own device to compete with the likes of Google Glass.
"Based on conversations with industry contacts within the virtual and augmented reality spaces, we believe Apple has a small team working and exploring the augmented reality space," Munster was quoted as saying.
The Piper Jaffray pundit noted that Apple would not be launching his predicted device any time soon, giving the analyst a convenient out should Apple not actually do anything in the space.
Suspicions aside, there is reason to believe Apple would at least dip its toe in the augmented reality market. The recent hoopla over the Apple Watch shows that the Tim Cook-led biz is heavily invested in wearables, and with Google, Sony and Microsoft all looking to develop their own devices, a healthy competition already exists.
Google has withdrawn its ill-fated Google Glass headset from the market, cancelling the 'explorer' program for the general public. Execs at the Chocolate Factory, however, have suggested that they believe the product failed due to poor marketing rather than design or implementation flaws.
Apple has also been connected with the virtual reality market, filing for a patent on a set of VR goggles last year.
A more palatable version of Glass, perhaps minus the video recording function and benefitting from Apple's fashion appeal, could find a market with the the fruit-themed firm's legions of loyal followers. ®