An estimated one million consumers have flashed the plastic to pre-order an Apple Watch, leaving the fruity firm without stock to meet additional demand for months.
According to Slice Intelligence, roughly one million fanbois in the US have pre-ordered one or more of the smartwatches. Or The Watch That Watches You Back, as they're tragically not being marketed.
"According to ereceipt data from 9,080 online shoppers, each Apple Watch buyer ordered an average of 1.3 watches," Slice revealed. "Those ordering an Apple Watch Sport spent $382.83 per watch and those ordering the Apple Watch spent $707.04."
Following Apple's admission that the company, and all of its staff, really hate the sight of queueing fanbois, the watches were only made available to pre-order online and not for sale in most stores.
Among the other products launched on Friday, Apple's emaciated MacBook sold about 48,000 models. Slice claimed that "43 per cent of MacBook buyers also bought an Apple Watch and 75 per cent purchased another Apple product in the past two years. MacBook buyers were more likely then their Apple Watch-only buying brethren to pre-order every Apple invention, with 26 per cent having pre-ordered an iPhone 6 or iPhone 6 Plus."
The watches are due to be shipped on April 24, and some will also be available at "boutiques in major cities including Colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin."
But it's been reported that many fanbois won't get their Cooksian wristjob until June. ®