Facebook, Google execs cough to their biggest privacy blunders

Beacon for Zuck & Co, not hard to guess Google's

RSA 2015 Facebook, Google and Microsoft spent a few minutes today discussing at this year's RSA conference in San Francisco how they attempt to protect your privacy.

El Reg asked execs present from the trio of tech giants to name their biggest privacy cockups, and surprisingly two out of the three had an answer.

"Beacon might be a good example of this, although it was before my time," said Erin Egan, chief privacy officer at Facebook.

"It was really interesting to get people to connect and share about what they are purchasing, but it had ramifications. People were surprised by it – I didn’t know that I was sharing what I bought with my friends. What we've done now is bifurcating what's going to an app ... so users understand can censor it."

Facebook launched Beacon in 2007 as a system for sharing with friends what purchases had been mode on websites that supported the system, and immediately kicked off a firestorm of protests when people realized that the "news" that the jumbo tub of bacon-flavored anal lubricant you'd just purchased would be broadcast to friends and family.

The Beacon system, while undoubtedly a money-spinning idea, sparked off a series of lawsuits against Facebook and store chains, and the system was dropped in 2009. Facebook CEO Mark Zuckerberg wrote a public mea culpa after the incident, and promised to learn from his mistakes.

Back to RSA, and Keith Enright, director of Google's privacy legal team, acknowledged that Google Glass could be an example of where the Chocolate Factory had got things wrong. Within Google, he said, Glass was seen as a logical next step in technology, and the ad giant underestimated quite how uncomfortable the techno-goggles would make people, despite taking precautions.

Google decided very early on not to allow facial recognition software to be used with Glass; a decision, Enright said, came after feedback from focus groups.

The case for Glass wasn't helped by some high-profile snafus. One bar in San Francisco banned customers wearing the camera-fitted spectacles, even before they had gone on general release (it later admitted the ban was a publicity stunt) and then there was Sarah Slocum.

Slocum claimed that she had been assaulted in a "hate crime" while wearing the glasses in an SF pub. The video she shot, however, showed that she wandered around notorious dive bar Molotov's half an hour before closing time filming people before one of them took offense.

As for Microsoft's biggest privacy mistake, we'll never know. The moderator moved on before Redmond's chief privacy officer Brendon Lynch could reply. Maybe readers have suggestions they can post in our forums. ®

Other stories you might like

  • Running Windows 10? Microsoft is preparing to fire up the update engines

    Winter Windows Is Coming

    It's coming. Microsoft is preparing to start shoveling the latest version of Windows 10 down the throats of refuseniks still clinging to older incarnations.

    The Windows Update team gave the heads-up through its Twitter orifice last week. Windows 10 2004 was already on its last gasp, have had support terminated in December. 20H2, on the other hand, should be good to go until May this year.

    Continue reading
  • Throw away your Ethernet cables* because MediaTek says Wi-Fi 7 will replace them

    *Don't do this

    MediaTek claims to have given the world's first live demo of Wi-Fi 7, and said that the upcoming wireless technology will be able to challenge wired Ethernet for high-bandwidth applications, once available.

    The fabless Taiwanese chip firm said it is currently showcasing two Wi-Fi 7 demos to key customers and industry collaborators, in order to demonstrate the technology's super-fast speeds and low latency transmission.

    Based on the IEEE 802.11be standard, the draft version of which was published last year, Wi-Fi 7 is expected to provide speeds several times faster than Wi-Fi 6 kit, offering connections of at least 30Gbps and possibly up to 40Gbps.

    Continue reading
  • Windows box won't boot? SystemRescue 9 may help

    An ISO image you can burn or drop onto a USB key

    The latest version of an old friend of the jobbing support bod has delivered a new kernel to help with fixing Microsoft's finest.

    It used to be called the System Rescue CD, but who uses CDs any more? Enter SystemRescue, an ISO image that you can burn, or just drop onto your Ventoy USB key, and which may help you to fix a borked Windows box. Or a borked Linux box, come to that.

    SystemRescue 9 includes Linux kernel 5.15 and a minimal Xfce 4.16 desktop (which isn't loaded by default). There is a modest selection of GUI tools: Firefox, VNC and RDP clients and servers, and various connectivity tools – SSH, FTP, IRC. There's also some security-related stuff such as Yubikey setup, KeePass, token management, and so on. The main course is a bunch of the usual Linux tools for partitioning, formatting, copying, and imaging disks. You can check SMART status, mount LVM volumes, rsync files, and other handy stuff.

    Continue reading

Biting the hand that feeds IT © 1998–2022