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Sir Jony Ive, chief Apple doodler, promoted – into job he already has

More a case of getting some new subordinates?

Apple's Sir Jony Ive has been promoted from design supremo to design chief.

9to5mac reports that Apple CEO Tim Cook has anointed him the company's first ever chief design officer. The outlet claims to have the text of a letter Cook sent to Apple staff in which the CEO says Ive “will remain responsible for all of our design, focusing entirely on current design projects, new ideas and future initiatives.”

Reporting to Ive will be Richard Howarth and Alan Dye, respectively veep of industrial design and veep of user interface.

The letter says Ive has been doing this overarching job for a while now anyway, his “... responsibilities have expanded from hardware and, more recently, software UI to the look and feel of Apple retail stores, our new campus in Cupertino, product packaging and many other parts of our company.”

Howarth and Dye, Cook writes, are Apple veterans ready to take on these new roles.

The promotion is confirmed in a simpering Telegraph story in which Stephen Fry gushes at the building site for Apple's new doughnut-shaped headquarters. Read it if you've eaten something nasty that needs to come out. ®

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