Waiting for the new Apple TV? No? Good, because it's not coming any time soon

Thing that was never announced won't be announced for a bit longer


Next week's Apple Worldwide Developer Conference (WWDC) will not include the release of a new Apple TV.

The New York Times cites people briefed on the to report the Cupertino giant has scratched the set-top box from its list of products to showcase in CEO Tim Cook's opening keynote.

The report suggests that Cook and Co. will delay the release of the set-top box because the product is not yet ready for release. No date was given on when the new Apple TV would possibly see the light of day.

While just rumors, the reports coincide with previous reports that point to Apple also putting new streaming services on the back-burner and showcasing other products, such as the new versions of OS X and iOS.

A new Apple TV has been a recurring rumor for each Apple event. Pundits have suggested Cook and Co. are in talks with a number of US television networks on deals to offer programming through Apple TV and iTunes.

Initially dismissed by then-CEO Steve Jobs as a "hobby", Apple now insists that the Apple TV is a valuable part of its lineup. Last year, Cook said the box was a billion dollar market for Apple.

Lucrative as it may be, Apple TV is far from the top earner for the house that Steve built. In its last fiscal quarter, Apple reported $58bn in total revenues, $40.2bn of that coming from the iPhone product line.

Apple's "other products" category, a catch-all category that includes the Apple TV and Beats Electronics, brought in just $1.6bn of revenues on the quarter, down 10 per cent from last year. ®

Similar topics


Other stories you might like

  • Battlefield 2042: Please don't be the death knell of the franchise, please don't be the death knell of the franchise

    Another terrible launch, but DICE is already working on improvements

    The RPG Greetings, traveller, and welcome back to The Register Plays Games, our monthly gaming column. Since the last edition on New World, we hit level cap and the "endgame". Around this time, item duping exploits became rife and every attempt Amazon Games made to fix it just broke something else. The post-level 60 "watermark" system for gear drops is also infuriating and tedious, but not something we were able to address in the column. So bear these things in mind if you were ever tempted. On that note, it's time to look at another newly released shit show – Battlefield 2042.

    I wanted to love Battlefield 2042, I really did. After the bum note of the first-person shooter (FPS) franchise's return to Second World War theatres with Battlefield V (2018), I stupidly assumed the next entry from EA-owned Swedish developer DICE would be a return to form. I was wrong.

    The multiplayer military FPS market is dominated by two forces: Activision's Call of Duty (COD) series and EA's Battlefield. Fans of each franchise are loyal to the point of zealotry with little crossover between player bases. Here's where I stand: COD jumped the shark with Modern Warfare 2 in 2009. It's flip-flopped from WW2 to present-day combat and back again, tried sci-fi, and even the Battle Royale trend with the free-to-play Call of Duty: Warzone (2020), which has been thoroughly ruined by hackers and developer inaction.

    Continue reading
  • American diplomats' iPhones reportedly compromised by NSO Group intrusion software

    Reuters claims nine State Department employees outside the US had their devices hacked

    The Apple iPhones of at least nine US State Department officials were compromised by an unidentified entity using NSO Group's Pegasus spyware, according to a report published Friday by Reuters.

    NSO Group in an email to The Register said it has blocked an unnamed customers' access to its system upon receiving an inquiry about the incident but has yet to confirm whether its software was involved.

    "Once the inquiry was received, and before any investigation under our compliance policy, we have decided to immediately terminate relevant customers’ access to the system, due to the severity of the allegations," an NSO spokesperson told The Register in an email. "To this point, we haven’t received any information nor the phone numbers, nor any indication that NSO’s tools were used in this case."

    Continue reading
  • Utility biz Delta-Montrose Electric Association loses billing capability and two decades of records after cyber attack

    All together now - R, A, N, S, O...

    A US utility company based in Colorado was hit by a ransomware attack in November that wiped out two decades' worth of records and knocked out billing systems that won't be restored until next week at the earliest.

    The attack was detailed by the Delta-Montrose Electric Association (DMEA) in a post on its website explaining that current customers won't be penalised for being unable to pay their bills because of the incident.

    "We are a victim of a malicious cyber security attack. In the middle of an investigation, that is as far as I’m willing to go," DMEA chief exec Alyssa Clemsen Roberts told a public board meeting, as reported by a local paper.

    Continue reading

Biting the hand that feeds IT © 1998–2021