Twitter has acquired artificial intelligence start-up Whetlab, probably to assist with what it considers "barriers to consumption" by foisting machine-curated content on unsuspecting tweeters.
Confirmed in less than 140 characters, Twitter announced its capture of the machine learning startup on Wednesday (June 17). The financial details of the acquisition have not been disclosed.
A Whetlab statement claimed: "Twitter is the platform for open communication on the internet and we believe that Whetlab’s technology can have a great impact by accelerating Twitter’s internal machine-learning efforts."
Our second strategic priority is to reduce barriers to consumption. This is based on our grand revision and our conviction that we can leverage our rich content and machine learning systems to instantly deliver great experiences.
Whetlab pitched itself to CEOs who had been snagged by AI-heralding headlines and the systems their engineers hacked up in-house. "You've been promised artificial intelligence, but it seems like you need to hire a room full of PhDs to get it!"
Whetlab offers ts own "patent-pending technology" to these CEOs, "rather than having to hire doctorate-wielding machine-learning experts to architect and tune" their systems.