Taylor Swift has beaten Cupertino: Apple has backed down in the royalty stoush with the chanteuse and agreed to pay, even during Apple Music customers' free trial period.
The singer had boycotted Apple's platform over the issue, withholding her album 1989 and calling the prior policy “shocking, disappointing, and completely unlike this historically progressive and generous company.”
Eddy Cue, who recently launched the service at Apple's San Francisco World Wide Developer Conference, has
waved tweeted the white flag.
#AppleMusic will pay artist for streaming, even during customer’s free trial period— Eddy Cue (@cue) June 22, 2015
We hear you @taylorswift13 and indie artists. Love, Apple— Eddy Cue (@cue) June 22, 2015
Swift had said on Sunday that her decision to boycott Apple Music was not for herself – “I am on my fifth album and can support myself” – but about new bands that need every cent they can get.
“I say to Apple with all due respect, it’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this,” she griped.
It seems Apple agrees, after all. ®