David Beckham fakes bewilderment to flog mobiles to Yanks. Fakes?

Golden Balls doesn't ask about the price. Why would he?

Fashion model and former one-footed footie ace David Beckham walks into a phone shop and finds it all rather confusing, or so a new US television commercial for mobile operator Sprint would have us believe.

While he quizzes AT&T, T-Mobile US and Verizon on their offers, he doesn’t ask the Sprint salesperson anything like as many questions about the phone being included in the contract, get-out clauses, or the thorny issue of roaming – perhaps he isn't planning on travelling.

Now, David Beckham wandering around with a confused look on his face shouldn't be that surprising to us in Blighty.

What's really surprising, at least to this Brit visiting the States this week, is that someone would choose to send Beckham out shopping for a mobile phone.

Youtube Video

In the UK he may be a national hero, verging on the ultimate accolade of national treasure, but he’s no Professor Stephen Hawking, or even a Jeremy Paxman (known for asking a few difficult questions).

Indeed, one Brit might well indulge himself over a pint of warm beer telling another Brit jokes about nice-but-dim Beckham.

In the States, however, Golden Balls is a dashing, intelligent Englishman, albeit one who can't quite fathom non-Sprint stores. Thank goodness for no-nonsense Sprint, or something like that.

What Beckham seems to learn from his walk around New York, and visits to phone shops, is not to ask too many questions.

Nor does he ask the price. But then perhaps someone who has a reported net worth of over $300m doesn’t have to worry too much about that. ®

Other stories you might like

  • Red Hat Kubernetes security report finds people are the problem
    Puny human brains baffled by K8s complexity, leading to blunder fears

    Kubernetes, despite being widely regarded as an important technology by IT leaders, continues to pose problems for those deploying it. And the problem, apparently, is us.

    The open source container orchestration software, being used or evaluated by 96 per cent of organizations surveyed [PDF] last year by the Cloud Native Computing Foundation, has a reputation for complexity.

    Witness the sarcasm: "Kubernetes is so easy to use that a company devoted solely to troubleshooting issues with it has raised $67 million," quipped Corey Quinn, chief cloud economist at IT consultancy The Duckbill Group, in a Twitter post on Monday referencing investment in a startup called Komodor. And the consequences of the software's complication can be seen in the difficulties reported by those using it.

    Continue reading
  • Infosys skips government meeting - and collecting government taxes
    Tax portal wobbles, again

    Services giant Infosys has had a difficult week, with one of its flagship projects wobbling and India's government continuing to pressure it over labor practices.

    The wobbly projext is India's portal for filing Goods and Services Tax returns. According to India’s Central Board of Indirect Taxes and Customs (CBIC), the IT services giant reported a “technical glitch” that meant auto-populated forms weren't ready for taxpayers. The company was directed to fix it and CBIC was faced with extending due dates for tax payments.

    Continue reading
  • Google keeps legacy G Suite alive and free for personal use

    Google has quietly dropped its demand that users of its free G Suite legacy edition cough up to continue enjoying custom email domains and cloudy productivity tools.

    This story starts in 2006 with the launch of “Google Apps for Your Domain”, a bundle of services that included email, a calendar, Google Talk, and a website building tool. Beta users were offered the service at no cost, complete with the ability to use a custom domain if users let Google handle their MX record.

    The service evolved over the years and added more services, and in 2020 Google rebranded its online productivity offering as “Workspace”. Beta users got most of the updated offerings at no cost.

    Continue reading

Biting the hand that feeds IT © 1998–2022