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Russia campaigns to stop SUICIDALLY STUPID selfies

Don't take auto-pix with lions or guns, says Ministry. Vodka consumption not mentioned

Russia's Interior Ministry has started an education campaign to convince the populace that high-flying, high-risk selfies can kill.

Assistant Minister of Internal Affairs, Lieutenant Colonel of Police Elena Alekseeva, yesterday launched the “safety selfie” programme after several Russian citizens came to grisly ends whilst taking auto-photos.

The campaign's launch page suggests, after a nasty trip through a translate-o-tron, that “when a person is trying to take a picture of himself – he scattered attention, he lost his balance, he does not look around and did not feel in danger. Do self, making sure that you are in a safe place and your life is not in danger!”

Wise advice.

The campaign brochure (PDF) contains the illustration at the top of this story (here for mobile users), which exhorts Russians not to take selfies while a train nears, while using handguns or after climbing to the top of electricity pylons, among other exploits.

Lest you think this is just some old fuddy-duddies telling Russian yoof to tone down their fun, consider this competition in which Russians can send the Ministry selfies that show how it's possible to take a great picture while failing to encounter mortal risks.

The Ministry promises to use that crowdsourced effort to educate Russia about health-and-safety-approved selfie best practice. ®

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