Delphix is in a DaaS for cash after sponging up $75m

Gartner’s quadrant gives a timely seal of approval

Database data virtualising startup Delphix has gained $75m in fourth round funding to scale sales, marketing, and operations across global geographies.

It claims it's a DaaS company, meaning Data as a Service, and was started up in 2008 with these funding rounds:

• 2009 – $8.5m
• 2010 – $11m
• 2012 – $25m
• 2015 – $75m

That's a pretty nice sequence of amounts, taking total funding to $119.5m; it's broken past the important $100m barrier.

Fellow data virtualiser Actifio, which has more of a focus on data protection and unstructured data, has raised $187.5m, getting $100m in 2014 alone.

Delphix received a marketing boost from Gartner placing it in the leaders' quadrant in its structured data archiving and application retirement MQ; a serendipitous event from a timing point of view.

As well as building out its business infrastructure Delphix will "aggressively invest in cloud, analytics, and data security technologies" to expand the usefulness of its product.

Founder and CEO Jedidiah Yueh had a nice canned quote ready: “With our virtualisation, masking, and self-service delivery technologies, we can deliver data 100x faster than traditional methods, while consuming 10x less infrastructure.”

Delphix and Actifio could take more and more of a role in controlling access to secondary storage and helping customers reduce spend on buying it and managing it. You can understand why server, storage and system companies involved in selling secondary data-handling infrastructure wouldn't be keen on buying or promoting Delphix or Actifio, but customers aren't stupid.

Once having gone a Delphix or Actifio route they are unlikely to return to their starting point and a shrewd storage, server or systems supplier would be well-advised to get on board and so hoover up more of a potentially diminishing secondary data infrastructure market.

Expect more staff and channel operations by Delphix outside the US as it bulks up sales and heads towards an IPO, maybe in 2017, or an acquisition. ®