Comment Roll up, roll up for Windows 10, the greatest show on Earth! Forget everything you think you know or might have heard. THIS changes everything.
Windows 7 and Windows 8? Pah. THIS is the one you want.
Yes, the bandwagon on the Windows 10 hype machine is trundling along, and its online followers are hailing its game-changing characteristics. Just look at the eye-catching Cortana digital assistant, and marvel at Edge – the new web browser that's the most standards-compliant effort ever to emerge from Redmond.
Buy the bait on HoloLens, Xbox streaming, and Universal Apps, too, while you can. Windows 10 won’t mean anything to those who matter – the big businesses with the huge budgets that keep Microsoft rolling in billions of dollars.
Yes, the Start menu and desktop paradigm – tossed aside for the Metro touch-friendly user interface – are back, and they are front and centre once more.
And yes, a new version of Office is coming, and there’s all the usual talk of improved performance and security.
But CIOs tell the Reg that if they do a desktop refresh, they'll move from Windows XP to Windows 7. A handful of brave souls have gone, or are going, to Windows 8.
Huge swathes will wait six months to a year or more after Windows 10's release to move, according to an April poll by System-Center partner Adaptiva. The wait-a-year number is 49 per cent, but for the really large accounts – more than 100,000 systems – that number jumped to 80 per cent.
And that's in spite of Microsoft doing all it can to grease the skids: claiming Windows 10 will work on existing PCs running Windows 7 or 8, making Windows 10 free for download up to a year after the July 29 official release, and forcing automatic updates on people, whether they want them or not.