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Tablets, smartwatches just not doing it for Apple right now

Company in entirely expected Q3 sales news shocker!

Apple's third quarter sales – due to be published tomorrow – will show the continuing value of iPhone and Mac products, while the Apple Watch and iPad merely disappoint, suggest a KGI analyst.

Sluggish growth in the sales of wristjobs and the continuing decline of tablets is reported by a "well-connected" KGI analyst, Ming-Chi Ku, whose findings were published by AppleInsider on Saturday.

Preceding Cupertino's own Q3 2015 figures, to be published tomorrow (21 July) Kuo estimates the fruity folk suffered a large drop in iPad sales, which already presented a year-over-year decline of 23 per cent in Q2, which may now be at 33.5 per cent as of Q3.

Kuo, according to AppleInsider, reports that Apple sold, over the three-month period ending in June:

  • 54.2 million iPhones
  • 8.8 million iPads
  • 5.4 million Macs
  • 3.9 million Apple Watches

The suggested figures present a year-over-year rise in iPhone sales of 54 per cent, while Macs increased at 21.6 per cent.

Kuo describes consumer response to the fruity folk's smartwatches, however, as "tepid", while stating that iPad sales "bottomed out this quarter".

AppleInsider reports that he noted "future tablet sales should be buttressed by a new iPad mini iteration" which could see shipments increase "over sequential quarters to 11 million units next quarter," before adding: "that number will be a year-over-year drop of 28.3 per cent."

Kuo attributed "robust" Chinese demand for Cupertino's basic business products in iPhone driving worldwide sales, which may expect "a nice uptick starting in September, due in large part to the hardware's yearly refresh cycle".

Apple has announced its plans to take a sequential hit this summer, as its Q3 estimates call for $46bn to $48bn in revenues. ®

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