Oh no, you're thinking, yet another cookie pop-up. Well, sorry, it's the law. We measure how many people read us, and ensure you see relevant ads, by storing cookies on your device. If you're cool with that, hit “Accept all Cookies”. For more info and to customize your settings, hit “Customize Settings”.

Review and manage your consent

Here's an overview of our use of cookies, similar technologies and how to manage them. You can also change your choices at any time, by hitting the “Your Consent Options” link on the site's footer.

Manage Cookie Preferences
  • These cookies are strictly necessary so that you can navigate the site as normal and use all features. Without these cookies we cannot provide you with the service that you expect.

  • These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

  • These cookies collect information in aggregate form to help us understand how our websites are being used. They allow us to count visits and traffic sources so that we can measure and improve the performance of our sites. If people say no to these cookies, we do not know how many people have visited and we cannot monitor performance.

See also our Cookie policy and Privacy policy.

This article is more than 1 year old

EE reports flat Q3 sales, keeps mum on Power Bar recall debacle

But it's OK, penalised operator to focus on 'customer service'

EE reported flat third-quarter revenues to the City this morning and tried to ease investors by promising – once again – that it would do a better job on customer service.

During the three-month period ended 30 September, the mobile carrier was battling a major product recall. But it made no mention of the Power Bar blunder today.

EE said that its operating revenue – which combines sales from mobile service, fixed and wholesale biz areas – for Q3 stood at £1.5bn, down 0.6 per cent year-on-year.

Turnover was down 0.3 per cent from £1.59bn during 2014's third quarter to £1.58bn at the end of September this year.

The operator's mobile ARPU (Average Revenue Per User) metric remained unchanged from last year's figure of £19.10.

Prepaid mobile sales fell 7.5 per cent during the quarter to 9 million, while growth in fixed broadband connections slowed sharply to 927,000 – adding just 8,000 new subscribers since EE's second quarter results.

While BT's proposed £12.5bn takeover of EE looms large, the carrier has had a difficult quarter.

Back in June it was making a big deal about its Power Bar charger, by crowing that more than 1 million customers were using the device.

By August, that big marketing push turned into an embarrassing climbdown when EE was forced to recall some of the chargers after a Power Bar exploded causing serious injury to a customer.

The Register understands that EE's Power Bar marketing blitz had been one of its strategic financial growth initiatives.

EE also has a long way to go to achieve its "ambition to be number one for service" as it stated on Wednesday morning.

The company was slapped with a £1m fine in July for failing to comply with Ofcom's rules on handling customer complaints. ®

 

Similar topics

Similar topics

Similar topics

TIP US OFF

Send us news


Other stories you might like