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Apple: We're going to sell $77bn worth of iStuff this holiday season

Your 60-second guide to iGiant's full year and Q4 figures

Apple says it hopes to haul in anywhere from $75bn to $77bn (£48bn to £50bn) over the upcoming holiday shopping season.

The Cupertino seller of iThings said the upcoming quarter is on pace to be its best ever, as the company predicts it will edge out last year's $74.6bn Q1 total with an estimated $75-77bn revenue haul for its fiscal 2016 Q1 running from October through December.

CEO Tim Cook issued the prediction after detailing what was yet another record quarter for Apple on the back of the iPhone 6S' big debut in September.

GAAP stats and facts for Q4 of fiscal 2015

  • Revenue on the quarter was $51.5bn (£33.6bn), up 22 per cent from the previous year's quarter when Apple logged $42.1bn.
  • Net income of $11.1bn (£7.25bn), up 30 per cent from $8.5bn in the same period last year.
  • Earnings per share were $1.96, beating out analyst expectations of $1.88 and up from $1.42 last year.
  • Sales of the iPhone reached 48m units on the quarter, up from 39m in the year-ago period, thanks in large part to the release of the 6S and 6S Plus models. iPhone sales accounted for $32.2bn of revenue versus $23.6bn in Q4 2014.
  • iPad sales were down 20 per cent as the tablet continues to sink, reporting 9.8 million units sold and $4.2bn in revenue compared to 12.3m units and $5.3bn in revenue in Q4 2014.
  • Mac sales remain at record levels, as Apple reported shifting 5.7m units and hauling $6.8bn in revenue from its longest-running hardware operation. Last year, the company sold 4.7m Macs and made $6bn in revenues.

GAAP stats and facts for the full-year, fiscal 2015

Apple's full year 2015 numbers were equally eye-popping. Cook noted the company's revenue growth was its largest ever and by itself exceeded the annual revenues of much of the Fortune 500 list. The annual numbers include:

  • Revenues of $234bn (£152bn), up 27 per cent from $183bn last year. Should Apple keep this pace, revenues in fiscal 2016 will top the quarter of a trillion dollar mark.
  • Net income of $53.3bn (£34.8bn), up 35 per cent on $39.5bn last year.
  • Earnings per share on the year were $9.28, compared to a per-share haul of $6.49 in fiscal 2014.

"This continued success is the result of our commitment to making the best, most innovative products on earth, and it's a testament to the tremendous execution by our teams," Cook boasted.

"We are heading into the holidays with our strongest product lineup yet."

While Apple posts its strongest quarterly returns in its first quarter of the fiscal year, thanks to the holiday consumer buying season, Cook also believes Apple's enterprise business will help carry its financials next year.

Noting the recent deals with IBM and Cisco, Cook said Apple's enterprise branch has become a $25bn business that executives are betting on increasing over the 2016 fiscal calendar. ®

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