New Relic loses money, gains marketing boss, buys Opsmatic

CMO promises to spread the love

New Relic acquired another company and a chief marketing officer this week, which may or may not take the edge of another quarter of losses for the software analytics firm.

The target firm is Opsmatic, a two year old San Francisco-based startup which markets a cloud-based live infrastructure monitoring service for DevOps teams.

The firms said the service was designed to “provide modern IT Ops teams with a precise, real-time picture of the detailed configuration of an enterprise’s computing infrastructure, and an instantaneous feed of any changes being made.”

If you haven’t had experience of Opsmatic yourself, that’s probably because you haven’t gotten round to applying for the “private beta” program the service is currently offered under, which according to reports only went live as the the acquisition was announced.

Meanwhile, New Relic announced it had reeled in former Citrix chief marketing officer Robson Grieve to take on its own CMO brief. Grieve has also done stints at SAP buy-in Concur, and marketing agency Creature.

“From a marketer’s perspective, there is nothing more important than a foundation of real customer love,” said Grieve in a canned statement. “We have a unique opportunity to share that enthusiasm with new customers all over the world, so there couldn’t be a more exciting time to join New Relic and help the company deliver on its vision for the software analytics market.”

Hopefully that vision includes turning a profit sometime soon. New Relic also turned in second quarter results that showed revenues up 69 per cent to $42.9m for the quarter ending September 30. Operating losses were $14.9m compared to a $9.3m loss a year ago, while net losses were $14.8m, compared to last year’s $9.2m. R&D costs in the quarter were up 98 per cent to $10.6m, while sales and marketing expenses were up 54 per cent to $$29m.

For the six months to September 30, revenues were up 69 per cent to $81.1m, while net losses came in at $29.9m, up from a $19.4m loss last year.

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