Pure gives its flash boxes some 3D TLC

And tries to out-Nimble’s Infosight to handle customer probs via analytics

Pure Storage wants to be its flash array customers’ best friend forever with announcements lowering flash storage cost and improving its availability.

The Silicon Valley biz is now supporting 3D TLC flash, the three-bits-per-cell stuff that has an endurance long enough for enterprise use. Other flash array suppliers using this technology include HP Enterprise, Kaminario, and Dell.

Pure buyers can mix and match MLC (two-bits-per-cell) and TLC SSDs in the same system, we're told; a Pure Storage FlashArray//m box (no, not a typo) can hold 44TB of TLC NAND. The company says its FlashCare tech means TLC has the same lifespan and performance as MLC flash.

Pure reckons that, with its data reduction software, "a fully scaled FlashArray//m system costs as low as $1.50/GB with all software included, making all-flash storage reliably cost less than disk for more and more workloads."

The biz says its new Pure1 Global Insight software alerts its support staff to growing weaknesses in systems, “and preemptively protects customers from problems and the risk of potential downtime.”

Its system does this by monitoring configuration and environmental changes, and detecting performance and capacity anomalies. When a pattern emerges and matches a fingerprint in a database of known or anticipated problems, Pure support can swing into action and put the array right.

With Pure1 Global Insight it seems to be want to match or out-nimble Nimble Storage and its Infosight support program, which sets the industry benchmark for array sensor data input and analysis.

As evidence of this, Pure says it “assumes the ownership burden in support, helping solve problems, even if they result from other vendors’ products.” When support tickets are raised automatically, customers bypass first level support and always reach live Pure Storage personnel who can help. The company also says it remotely manages more than 90 per cent of customer system upgrades.

Pure is also announcing its Pure1 Capacity Planner to help organizations “forecast capacity consumption over time to estimate when they may need more, and identify usage trends to better plan and manage costs. New insight predicts when the array will hit capacity.”

The company has also extended its converged infrastructure FlashStack with options for Oracle and SAP.

What Pure seems bent on doing is offering a better level of service to help differentiate its boxes and keep its growth rates up. The company quotes a Satmetrix-certified Net Promoter Score (NPS) of 79, which is better than Apple’s iPhone at 63. General high-tech vendors score an average of 16 according to Pure. Samsung as a brand scores 54. An NPS score reveals how likely a customer is to recommend a vendor, and the higher the number the better.

Pure CMO Jonathan Martin waxed enjoyably lyrical about this in a canned quote: “Happiness and storage are rarely used in the same sentence; but to know we have so many customers raving to their peers about the impact of Pure Storage on their organisations makes us incredibly proud. Willingness to recommend a product is the ultimate expression of happiness." Raving to their peers indeed. Pure sure wants to be best friends forever with its customers.

Predictive support, powered by the cloud-based Pure1 Global Insight is available to every FlashArray model, Purity Operating Environment version, and support level. Pure Storage will begin shipping the 44TB 3D TLC Expansion Shelf in Q1 2016. Pure1 Capacity Planner is available instantly and at no additional cost to all Pure Storage customers. ®

Other stories you might like

  • Battlefield 2042: Please don't be the death knell of the franchise, please don't be the death knell of the franchise

    Another terrible launch, but DICE is already working on improvements

    The RPG Greetings, traveller, and welcome back to The Register Plays Games, our monthly gaming column. Since the last edition on New World, we hit level cap and the "endgame". Around this time, item duping exploits became rife and every attempt Amazon Games made to fix it just broke something else. The post-level 60 "watermark" system for gear drops is also infuriating and tedious, but not something we were able to address in the column. So bear these things in mind if you were ever tempted. On that note, it's time to look at another newly released shit show – Battlefield 2042.

    I wanted to love Battlefield 2042, I really did. After the bum note of the first-person shooter (FPS) franchise's return to Second World War theatres with Battlefield V (2018), I stupidly assumed the next entry from EA-owned Swedish developer DICE would be a return to form. I was wrong.

    The multiplayer military FPS market is dominated by two forces: Activision's Call of Duty (COD) series and EA's Battlefield. Fans of each franchise are loyal to the point of zealotry with little crossover between player bases. Here's where I stand: COD jumped the shark with Modern Warfare 2 in 2009. It's flip-flopped from WW2 to present-day combat and back again, tried sci-fi, and even the Battle Royale trend with the free-to-play Call of Duty: Warzone (2020), which has been thoroughly ruined by hackers and developer inaction.

    Continue reading
  • American diplomats' iPhones reportedly compromised by NSO Group intrusion software

    Reuters claims nine State Department employees outside the US had their devices hacked

    The Apple iPhones of at least nine US State Department officials were compromised by an unidentified entity using NSO Group's Pegasus spyware, according to a report published Friday by Reuters.

    NSO Group in an email to The Register said it has blocked an unnamed customers' access to its system upon receiving an inquiry about the incident but has yet to confirm whether its software was involved.

    "Once the inquiry was received, and before any investigation under our compliance policy, we have decided to immediately terminate relevant customers’ access to the system, due to the severity of the allegations," an NSO spokesperson told The Register in an email. "To this point, we haven’t received any information nor the phone numbers, nor any indication that NSO’s tools were used in this case."

    Continue reading
  • Utility biz Delta-Montrose Electric Association loses billing capability and two decades of records after cyber attack

    All together now - R, A, N, S, O...

    A US utility company based in Colorado was hit by a ransomware attack in November that wiped out two decades' worth of records and knocked out billing systems that won't be restored until next week at the earliest.

    The attack was detailed by the Delta-Montrose Electric Association (DMEA) in a post on its website explaining that current customers won't be penalised for being unable to pay their bills because of the incident.

    "We are a victim of a malicious cyber security attack. In the middle of an investigation, that is as far as I’m willing to go," DMEA chief exec Alyssa Clemsen Roberts told a public board meeting, as reported by a local paper.

    Continue reading

Biting the hand that feeds IT © 1998–2021