The Bong Diaries, Pt.94: Bowie, Martha... and where's my knighthood?

What a week! From NOOOO... to LOL... to WTF?

“Here in my Car.
I can only receive
I can listen to you
It keeps me stable for days
In Cars"

- David Bowie and Brian Eno: “My Life in a Bush of Ghosts”

Jan 1st

Grand Cayman

I scan the New Year’s Honours with some dismay.

Previous years have been studded with digital recognition. Past recipients have included an MBE for Mike Bracken of GDS, and a knighthood for Nigel Shadbolt of the open data quango, the "Open Data Quango".

Arise, Sir Nige!

Now that’s the mark of a country that “Gets It”.

And I have no arguments about the choices made this year. I had personally recommended Dr Sue Black for a peerage. She’s the author of two of the seminal texts on which the modern internet is built: “A Survey of social media use in software systems development” and "Using Web 2.0 to improve software quality - both published in her Annus Mirabilis, 2010. She has purple hair, a vagina, knows Stephen Fry, and tweets nonstop. A worthy winner, you’ll agree.

And so too is Clare Sutcliffe, founder of CodeClub, "for services to technology education”.

But what about all the other leading entrepreneurs and thinkfluencers who are making Britain digital?


My Huh? turns into WTF? as I scan the list, and discover Black and Sutcliffe are alone.

What about Rohan Silva, who has transformed East London into a Utopia for nontrepreneurs, and brought “Nudge” into Government? Or Mike Butcher, whose TechFugees is "designed to foster, create and spread tech solutions for refugees fleeing death and destruction in their homelands”, like where to sign up for tax credits.

I think of Ayn Rand, who reminded us: "Throughout the centuries there were men who took first steps, down new roads, armed with nothing but their own vision.” These are such men. (And probably some girls).

Surely an OBE isn’t too much to ask for? Are the Conservatives losing their sure digital touch, I wonder?

* * *

January 11th


I awake early to discover a leading pioneer of popular music has died. David Bowie. This is going to be a grim day for anyone who messed around with Mama's makeup in the 1970s. Bowie was not only a great personal friend, but as this futurist rightly points out: "pop music’s Chief Disruption Officer”.

Bowie's avant garde phase helped create Krautrock.
Here he is teaching Kraftwerk how to use a synthesizer

He was always years ahead of the mainstream, whether he was Seig Heil-ing from a limousine years before Mrs Thatcher got elected, or buying Kraftwerk their first synthesiser, a Rolf Harris Stylophone.

And the frantic calls for advice begin to come at once. It’s going to be a make or break day on social media.

Let’s see how people coped.

First Osborne. The Chancellor’s team are on the case at once:

Two minutes later, the Prime Minister takes a break from renegotiating the UK’s membership of the EU, and updates on the UK’s bombing of Syria, for this heartfelt tribute:

By midday, Dave had crossed platforms, spreading his sadness over to Facebook:


But what about Team Corbyn?


They've forgotten everything I taught them last summer.

And the LibDems?

Even after prompting, by moi… Nothing.

And HM’s official opposition?

Totally off-topic. It’s a day to put politics aside guys, for a completely insincere tribute to somebody famous you don’t know.

Why? Because when a global cultural touchstone like David Bowie pop his clogs, it's a huge opportunity for personal brand-building. If you can’t trust our leaders to honour the occasion, how can you trust them once their fingers are on the nuclear trigger?

* * *

January 12th

Somerset House

She’s back, and she means business.

Digital business.

And with public funding and key thinkfluencers totally on message, I see great things ahread:

Martha might just have saved 51 per cent of humanity from extinction. Maybe, I muse, the Conservatives still have their digital touch. ®

Steve Bong (official title: Lord Bong of #businessmodel) is the founder of Bong Ventures, an early stage investor and incubator focusing on innovative new technology startups based in Shoreditch, London. When he's not helping rear the next generation of business models, Steve enjoys parties and foreign travel, extreme cuisine, Open Data and draws his inspiration from Ayn Rand and His Holiness the 14th Dalai Lama. He advised (then hired) No.10 policy guru Rohan Silva on mindfulness and innovation, Lily Cole on innovation in giving, Mark Zuckerberg on the Perfect IPO, the Republic of Kazakhstan on emergent social media strategies, LOCOG on brand enforcement, and imagineered the Olympic Opening Ceremony with Danny Boyle, Shoreditch's #guardian coffee coffee shop with Jemima Kiss, and was the social media consultant for Edward Snowden and Lady Thatcher’s Funeral. A recent attempt to arm the Syrian rebels with iOS7 sadly failed, however. He emphatically declined to assist the Islamic Caliphate in creating viral and engaging content. He recently resigned from GDS and weathered a storm of factually inaccurate reporting about Bong LLC's office culture, and is currently designing MINSOCK (the Ministry of Socks) for Britain's next Prime Minister, Jeremy Corbyn. He helped develop the movie Steve Jobs, before parting company with Boyle citing artistic differences.

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