Spotify hits the G-Spot, leaps into Google's cloud

'It's the way they handled our data that turned us on' croons music streamer

Google's cloud has scored big: music streaming service Spotify, the subject of an Amazon Web Services (AWS) case study, has made a big bet on The Chocolate Factory's cloud.

The announcements by Google and Spotify tell a tale of streamer operating from its own bit barns and some AWS resources.

Spotify says it decided the time was right to stop doing all the boring stuff that comes with operating one's own data centres and, having made that decision, compared clouds to figure out which best meets its needs.

We'll spare you the gushing quotes that follow, but long story short Spotify liked Google's “data platform and tools”, namely Dataproc, Pub/Sub and BigQuery. All of which will soon be used, along with plenty of other Google cloud services, to move the streamer's entire backend into The Chocolate Factory's numinous nirvana.

The Reg has been led to understand Spotify will still use AWS' S3 cloud storage and CloudFront content delivery network. So this isn't a huge win for Google.

It's still a good one, though. Google's public cloud is well-regarded, but just hasn't won the same developer adoration as AWS and lacks the on-ramp Azure enjoys courtesy of the oodles of Windows Server users worldwide. Scoring a high-profile, global, tenant might be just the thing to turn around users' attitudes.

It will certainly be appreciated by incoming cloud czarina Diane Greene, hired to lead Google's cloudy efforts and presumably to repeat the feats she achieved at VMware where she built a proper enterprise sales force, channel and support structure. If Google can point to a successful transition for Spotify, her job just got a lot easier. ®

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