Australian SaaS accountingware outfit Reckon has decided to have a tilt at the UK market.
The company's noticed that the UK has lots of the small businesses it already serves in Australia, the USA and New Zealand. It's also noticed that those small businesses, and folks who advise them, think cloud is quite a good idea.
On the basis of those two data points, reckon has concluded it should chase another English-speaking market in which accountancy is practiced.
The company's SaaS-y offerings are now live for UK users. ®