Unicorn adopts rainbow as logo

Instagram upgrades its iconography, with a marvellously silly explanation

LOGOWATCH Instagram's changed its logo. And given us a spectacular example of the astounding language Silicon Valley manges to emit when talking about itself.

“The Instagram community has evolved over the past five years from a place to share filtered photos to so much more,” says Instagram's post explaining its new icon. That missive goes on to describe Instagram as “a global community of interests sharing more than 80 million photos and videos every day.”

That growth means the outfit thinks it needs a logo that “reflects how vibrant and diverse your storytelling has become.”

As readers often remind us, The Register is not exactly a font of design wisdom. But we couldn't help but notice that Instagram's new efforts look like a pale imitation of Apple's iOS logo.

The insignia below apparently achieve that goal by offering "a simpler camera" but retaining the rainbow that used to adorn Instagram's logo.

new instagram logo

New logos for Instagram and its Layout, Boomerang and Hyperlapse apps (L-R)

All of which begs the question: if Apple gets all the way from orange to green, but Instagram diversity only goes from orange to blue, who's really the most “vibrant and diverse” outfit?

IOS 9 Logo

Apple's iOS logo

On a chromatic assessment, Apple's able to claim rather more of the visible spectrum.

When the inevitable Medium post on the significance of Instagram's new rainbow approach to life emerges, we'll ignore it here. ®

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