Tintri 'consolidates' Australian office to Singapore

If VM-aware storage can't thrive in the most virtualised nations on earth, where will it thrive?

Storage vendor Tintri has “decided to consolidate APAC operations out of regional headquarters in Singapore”, effectively shuttering the Sydney office from which it served Australia and New Zealand.

As archive.org records, Tintri had an office in Sydney as recently as May 7th, 2016. The company's Contact Us page now contains no mention of the ANZ office.

Tintri's not saying why it closed the local office or how many staff remain.

We've only been offered the statement that the decision was made because “We manage our operations responsibly” and that “We are selling to, servicing and supporting customers in Australia through our local channel partners. We’ve centralised our APAC team in our headquarters in Singapore.”

Tintri's not revealed to The Register how many, if any, staff remain in Australia. The company's serviced office is still answering calls and routed our inquiries to local staff, but we're yet to hear back from those worthies. Former staff contacted by El Reg tell us that only Tintri's PR firm has anything to say, and that firm has nothing more to say than the canned quotes above. Nor has the company's handler at distributor Avnet returned our call, although the press contact there was surprised to learn of changes at Tintri and said they'd heard nothing of the change.

The template for cracking the Australian market is simple: find a pre-sales chap or two, plus someone who has helmed a multi-national vendor's local sales team, and get them to mine their banking, telco and public sector contacts. If that advance party can land a deal, add sales and marketing then start sending cheques back to HQ.

Tintri landed former Brocade and VMware man Graham Schultz to lead the local operation, scored Deakin University as a client but seems to have sent insufficient or insufficiently-large cheques home, if the “consolidation” to Singapore and pledge to “manage our operations responsibly” is any guide.

The statement Tintri has offered sounds ominous, if only because the vendor has in the past pointed out that even VMware regards Australia and New Zealand as two of the most heavily-virtualised nations on earth. Which begs two questions: if the company's VM-aware storage can't make it down under, just where can it make it, and; if Tintri needs to shave a few bucks off its operational costs by reducing its operations in Australia, how's the rest of the company going? ®

Broader topics

Other stories you might like

  • US won’t prosecute ‘good faith’ security researchers under CFAA
    Well, that clears things up? Maybe not.

    The US Justice Department has directed prosecutors not to charge "good-faith security researchers" with violating the Computer Fraud and Abuse Act (CFAA) if their reasons for hacking are ethical — things like bug hunting, responsible vulnerability disclosure, or above-board penetration testing.

    Good-faith, according to the policy [PDF], means using a computer "solely for purposes of good-faith testing, investigation, and/or correction of a security flaw or vulnerability."

    Additionally, this activity must be "carried out in a manner designed to avoid any harm to individuals or the public, and where the information derived from the activity is used primarily to promote the security or safety of the class of devices, machines, or online services to which the accessed computer belongs, or those who use such devices, machines, or online services."

    Continue reading
  • Intel plans immersion lab to chill its power-hungry chips
    AI chips are sucking down 600W+ and the solution could be to drown them.

    Intel this week unveiled a $700 million sustainability initiative to try innovative liquid and immersion cooling technologies to the datacenter.

    The project will see Intel construct a 200,000-square-foot "mega lab" approximately 20 miles west of Portland at its Hillsboro campus, where the chipmaker will qualify, test, and demo its expansive — and power hungry — datacenter portfolio using a variety of cooling tech.

    Alongside the lab, the x86 giant unveiled an open reference design for immersion cooling systems for its chips that is being developed by Intel Taiwan. The chip giant is hoping to bring other Taiwanese manufacturers into the fold and it'll then be rolled out globally.

    Continue reading
  • US recovers a record $15m from the 3ve ad-fraud crew
    Swiss banks cough up around half of the proceeds of crime

    The US government has recovered over $15 million in proceeds from the 3ve digital advertising fraud operation that cost businesses more than $29 million for ads that were never viewed.

    "This forfeiture is the largest international cybercrime recovery in the history of the Eastern District of New York," US Attorney Breon Peace said in a statement

    The action, Peace added, "sends a powerful message to those involved in cyber fraud that there are no boundaries to prosecuting these bad actors and locating their ill-gotten assets wherever they are in the world."

    Continue reading

Biting the hand that feeds IT © 1998–2022