Sign in

Summer of Salesforce: CRM cloud swallows tiny pattern-recog firm

BeyondCore taken in 'season of M&A'

Gavin Clarke Tue 16 Aug 2016 // 08:27 UTC

Salesforce has made its second acquisition of the month, and its fourth since June.

The CRM-as-a-service player is buying business analytics provider BeyondCore for an undisclosed sum.

BeyondCore examines data sets using pattern-recognition technology using a set of patented algorithms that combine machine learning and regression analysis.

Founded in 2004, BeyondCore has just 15 staff and had $9m in funding and had a plug-in to the Salesforce cloud.

In a blog post, here BeyondCore wrote it would be “uniquely positioned” to further magnify its impact on analytics as part of Salesforce’s Analytics Cloud.

The deal would extend “smart data discovery and advanced analytics capabilities across the entire Salesforce Customer Success Platform,” BeyondCore said.

Salesforce’s purchase follows it acquisition of hosted Microsoft-Office-like suite Quip for $750m stock and cash earlier in August.

Earlier, in June, Salesforce was pipped to the post by Microsoft, which bought another intended target, professional network and online CV service LinkedIn, for $26.2bn.

The same month, Salesforce bought ecommerce platform Demandware for $2.8bn in cash.

Salesforce’s chief executive Mark Benioff reckoned the summer months are not just the season for M&A but that summer 2016 is proving more competitive than usual. ®

1 Comment

Similar topics

Broader topics

Narrower topics

Other stories you might like

  • Microsoft CRM tool to pull sales data from email, Teams calls, Office 365
    Out-of-the-box integration with Salesforce and Dynamics: SAP, Oracle CRM customers must wait
    Lindsay Clark Thu 16 Jun 2022 // 12:30 UTC

    Microsoft Outlook, Office 365, and Teams are set to automatically load data in Salesforce and Microsoft Dynamics CRMs using a product launched by the Redmond-based software and cloud giant today.

    Dubbed Viva Sales, the product is built on the employee experience platform Microsoft Viva — launched last year — and is designed to let sales teams tag customers in Outlook, Teams or Office applications to allow data to be captured as a customer record in the CRM system.

    Currently available on preview, the product syncs with Salesforce and Microsoft Dynamic CRM out of the box, but customers of Oracle and SAP CRM product will have to wait for sufficient customer demand before Microsoft integrates the system with their sales software, Emily He, Microsoft corporate VP for business applications marketing, told The Register.

    Continue reading
  • Cisco dials back on hiring, cool winds blow through economy
    'I think it is a time for everyone to be prudent' says networking giant's CFO
    Paul Kunert Thu 16 Jun 2022 // 13:01 UTC

    Networking kingpin Cisco is hiring more cautiously to indicate that it, like many peers, is taking note of macroeconomic red flags.

    "It's a time to be prudent," Richard Scott Herren, Cisco senior veep and chief financial officer told the Nasdaq Investor Conference. "I think it is a time for everyone to be prudent… so we're doing the same."

    The hot spots – or the "highest priority items for us" – including security, will continue to see investments in headcount, he said.

    Continue reading
  • Microsoft's identity services huddle under Entra umbrella
    Decentralized identity and knowing who needs what
    Richard Speed Tue 31 May 2022 // 17:45 UTC

    Microsoft has whipped out the rebranding team once more, and chosen the name "Entra" as a catch-all for the company's identity and access capabilities.

    Sadly nothing to do with the sometimes-missed Encarta, the encyclopaedia launched by Microsoft back in the 1990s and eventually killed off in the first decade of the twenty-first century, Entra is not so much about squinting at postage stamp-sized bits of video and more about Azure Active Directory (AAD) and Cloud Infrastructure Entitlement Management (CIEM).

    While AAD is a familiar friend (or foe) to administrators responsible for an estate utilizing Microsoft's cloud, CIEM is a recognition that multicloud is a thing and management of identity over a variety of infrastructures and services is needed. This chunk of Entra has been dubbed Microsoft Entra Permissions Management and is designed to automate the principle of least privilege as well as unifying cloud access policies over a user's cloud infrastructure.

    Continue reading

Biting the hand that feeds IT © 1998–2022

Do not sell my personal information Cookies Privacy Ts&Cs