The restaurant chain formerly known as Kentucky Fried Chicken has released bottles of sunscreen perfumed with the odour of its eponymous product.
Associated Press reports that the company created 3,000 bottles of the stuff to promote a new and extra-crispy offering.
The Reg is a little bemused by the product's name, as "Extra Crispy Sunscreen" seems to rather miss the point about the product's intended purpose.
To add insult to nasty skin injury, staff at the newswire who tried the substance said its smell did not really remind them of the Colonel's finest creation. ®