Official: Windows 10 has hit the 400 million device mark

Pro version accounts for growing share of business PC sales

Microsoft’s self-installing Windows 10 operating system has reached the 400 million mark, the firm announced at its Ignite conference in Atlanta this week, up from the previous high of 350 million in August.

This adoption rate means the firm’s self-imposed target of a billion devices by mid-2018 looks increasingly unlikely, but the Redmond giant can take some consolation in the fact that business enthusiasm seems to be growing.

The latest version of Windows hit its one-year anniversary on July 29, a date that also marked the ending of the free upgrade offer period for users of Windows 7 and Windows 8.1.

As El Reg pointed out at the time, this meant that Microsoft now faces the challenge of trying to get people to pay for Windows 10, which is tough if users weren’t convinced enough of its merits to upgrade for free already.

Nevertheless, 350 million devices in one year is better than where previous versions of Windows were at the same point in their lifecycle, helped no doubt by Microsoft’s helpful approach of automatically downloading it and upgrading your PC without you having to bother doing this yourself.

But there are signs that businesses and professional users at least are keen on Windows 10, with European IT market research outfit Context reporting that Windows 10 Pro adoption is on the rise.

Context said that Windows 10 Pro accounted for a quarter (24 percent) of Windows Business PCs sold through distributors in Western Europe during August, up from 18 percent in July and 16 percent in June.

However, this means that Windows 7 still remains the business platform of choice, and August’s figures from NetMarketShare show that Windows 7 is still the largest operating system in use overall, accounting for just over 47 percent of computers accessing the web.

But the researchers expect that European business spending on Windows 10 could pick up even further towards the end of this year, helping to drive “a modest improvement” in overall PC sales for the second half of 2016, compared to that seen in the first half of the year.

Windows 10 Pro is a step up from the basic Windows 10 Home that many consumer PCs ship with, and includes key added capabilities such as the ability to be joined to a corporate Active Directory Windows domain.

However, Redmond cheesed off many business users earlier this year when it retroactively removed from Windows 10 Pro a feature that enabled admins to restrict access to the Windows Store, and thus control what apps users can install.

The move was portrayed by many as an attempt to upsell businesses to the Windows 10 Enterprise edition, which is only available through volume licensing deals. ®

Similar topics

Other stories you might like

  • Now that's wafer thin: Some manufacturers had less than five days of chip supplies, says Uncle Sam

    Components fabbed using 40nm-plus process nodes hit hard

    Hardware manufacturers hit hardest by the global semiconductor shortage had less than five days of chips in their inventories last year – and should expect supply chain issues to continue throughout 2022 – the US Department of Commerce said this week.

    Demand for semiconductors skyrocketed during the pandemic as folks purchased more PCs, laptops, and tablets to work or learn from home, and cloud giants scaled up their backend systems to cope. Supply, however, couldn't keep up. The median inventory of semiconductor buyers in 2019 was 40 days of supply. By 2021 that figure was down to less than five days for certain key US sectors, the department said in a report, while demand was up 17 per cent.

    Production was initially slowed at factories around the world due to shelter-at-home orders as the coronavirus pandemic took hold. Some facilities had to temporarily shut down after they were hit with natural disasters, such as fires and snowstorms. But between Q2 2020 and the end of 2021 fabs were operating at over 90 per cent capacity and still couldn't meet global demand.

    Continue reading
  • Baidu's AI predictions for 2022: Autonomous driving! Quantum computing! Space! Human-machine symbiosis!

    Did a computer program tell them to write this?

    Baidu Research's AI-centric "Top 10 Tech Trends in 2022" report has outlined the Middle Kingdom megacorp's predictions for technology over the coming year.

    Baidu CTO Haifeng Wang describes AI as a "key driving force of innovation and development," thanks to rapidly evolving core technologies, cross-domain connectivity, and expanding applications.

    It's no surprise that the list focuses on AI given Baidu's business domain. The Beijing-based company's search engine captures over 70 per cent of the Chinese market while also developing other products, particularly AI research and cloud computing. The research arm takes a deeper look at its associated technologies. Think Google but Chinese.

    Continue reading
  • Nvidia reportedly prepares for un-Arm'd fight with rivals: $40bn takeover may be abandoned

    Softbank, meanwhile, remains 'hopeful' it can offload Brit chip designer

    Nvidia is quietly preparing to give up on the purchase of Arm, according to Bloomberg, after repeatedly butting heads with competition regulators amid a wave of opposition from the tech industry.

    A report by the newswire states Nvidia privately told its partners it does not expect the Arm transaction to close. The report also claims Arm's current owner SoftBank is pressing ahead with an IPO of Arm.

    The $40bn bid Nvidia lodged for Arm in September 2020 has proved controversial: Arm licences its chip designs to multiple clients and some felt that buying the company will give Nvidia the power to stifle competition.

    Continue reading

Biting the hand that feeds IT © 1998–2022