The owner of 4chan – the infamous image-based bulletin board – has warned that the website is in financial trouble and will have to change its operations.
"We had tried to keep 4chan as is. But I failed. I am sincerely sorry," Hiroyuki Nishimura told his flock on Sunday. "Some notice there are no more middle ads and bottom ads on 4chan. Ads don't work well. So we reduced advertisement servers cost. 4chan can't afford infrastructure costs, network fee, servers cost, CDN and etc, now."
He warned that 4chan now has three options. It can cut traffic costs by slowing its servers and limiting the size of image uploads, add popup adverts, or try to get more people to pay to use the website.
Few people will be surprised that advertisers aren't lining up to hand 4chan money, considering some of its members' behavior. The site is home to many alt-right groups, has frequent doxings, and plenty of questionable pornography – although there are lots of other people on there innocently chewing the fat about music, games, and current affairs as well.
To add insult to injury, Martin Shkreli, the pharma bro who seems to be most people's winner of the 2015 useless oxygen thief award, has offered to join 4chan and steer it back towards profitability. 4chan has said it'll get back to him on that one. ®