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HPE to offer hybrid cloud hypermarket to world+dog

Not just Europeans who'll consume Cloud 28+

Hewlett Packard Enterprise is taking Cloud 28+ - aka Worldwide Indirect Digital Services - to a global audience, leaked internal documents have revealed.

The cloud marketplace that lets customers peruse a catalogue of stuff from cloud service providers, integrators, ISVs, resellers and other customers that have published their own software code, was erected in Europe in December.

The man behind the scheme, the wonderfully named Xavier Poisson Gouyou Beauchamp, EMEA veep for hybrid IT, is now thinking beyond the region to a worldwide stage.

“As customers increasingly shift their IT spending from Build to Consume, we need to ensure that Hewlett Packard Enterprise remains the preferred infrastructure vendor for workloads that migrate off premise to and through Service Providers, ISVs, and the wider HPE channel eco system,” he said in a memo to staff.

To date between 250 to 300 suppliers have signed up to Cloud 28+ - which may be know as Cloud 27+ following Brexit - listing around 1,100 services on the framework, including IaaS, PaaS and SaaS.

“With this foundation in place, we will now expand the initiative around the world, as a means to accompany customers and partners on their journey to a hybrid infrastructure,” said Poisson Gouyou Beauchamp.

No dates for the rollout of worldwide Indirect Digital Services were mentioned in the memo that was seen by The Register, but work is already under way.

The EMEA version does not allow suppliers and customers to transact - customers are supposed to find the services they require, choose the supplier and then work out a deal offline.

HPE’s Cloud28+ market was based on Helion Open Stack, but in the summer support was widened to include Microsoft, VMware and Docker tech to appeal to more customers. ®

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