Funnily enough, charging ££££s for trashy bling-phones wasn't a great idea

Et tu, Vertu? Then fall, geezers


Vertu, the British smartphone maker known for its obscenely expensive blinged-out handsets, will shut down over an apparent lack of interest in obscenely expensive blinged-out handsets.

The bust biz, which did not return a request for comment, was wound up this week in London's High Court. It will liquidate assets and put about 200 people out of work. This comes after a bailout effort from new owner Murat Hakan Uzan failed after Vertu was found to be £128m ($168m) in the red.

Launched as a division of Nokia and later spun off as its own operation, Vertu made headlines over the years for the eye-popping price tags it affixed to its lines of Android mobile phones. The handsets, at times branded by the likes of Ferrari, were kitted with jewel and rare metal casings.

Presented as luxury items for the rich and/or tacky, the handsets routinely cost thousands of pounds and were touted for their craftsmanship and artistic design, in an effort to help justify the cost.

Unfortunately for Vertu, it appears there simply weren't enough people in the world willing to fork out half a year's rent for a stock Android handset with a blinged-out case design.

Uzan will keep control of the Vertu trademarks and patents with an eye on eventually relaunching the company through a separate corporation. In the meantime, those who want to boost their own self-esteem by paying out the nose for a smartphone can take solace in the reports that Apple's next iPhone will come with a price tag of more than $1,200 (£916). ®


Other stories you might like

  • Red Hat Kubernetes security report finds people are the problem
    Puny human brains baffled by K8s complexity, leading to blunder fears

    Kubernetes, despite being widely regarded as an important technology by IT leaders, continues to pose problems for those deploying it. And the problem, apparently, is us.

    The open source container orchestration software, being used or evaluated by 96 per cent of organizations surveyed [PDF] last year by the Cloud Native Computing Foundation, has a reputation for complexity.

    Witness the sarcasm: "Kubernetes is so easy to use that a company devoted solely to troubleshooting issues with it has raised $67 million," quipped Corey Quinn, chief cloud economist at IT consultancy The Duckbill Group, in a Twitter post on Monday referencing investment in a startup called Komodor. And the consequences of the software's complication can be seen in the difficulties reported by those using it.

    Continue reading
  • Infosys skips government meeting – and collecting government taxes
    Tax portal wobbles, again

    Services giant Infosys has had a difficult week, with one of its flagship projects wobbling and India's government continuing to pressure it over labor practices.

    The wobbly projext is India's portal for filing Goods and Services Tax returns. According to India's Central Board of Indirect Taxes and Customs (CBIC), the IT services giant reported a "technical glitch" that meant auto-populated forms weren't ready for taxpayers. The company was directed to fix it and CBIC was faced with extending due dates for tax payments.

    Continue reading
  • Google keeps legacy G Suite alive and free for personal use
    Phew!

    Google has quietly dropped its demand that users of its free G Suite legacy edition cough up to continue enjoying custom email domains and cloudy productivity tools.

    This story starts in 2006 with the launch of “Google Apps for Your Domain”, a bundle of services that included email, a calendar, Google Talk, and a website building tool. Beta users were offered the service at no cost, complete with the ability to use a custom domain if users let Google handle their MX record.

    The service evolved over the years and added more services, and in 2020 Google rebranded its online productivity offering as “Workspace”. Beta users got most of the updated offerings at no cost.

    Continue reading

Biting the hand that feeds IT © 1998–2022