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Brace yourselves, Virgin Media prices are going up AGAIN, people

Even students set to feel the wallet burn from August

Cable giant Virgin is once again hiking up the price of its broadband and phone bundles in the UK, according to a list of new pricing arrangements seen by The Register.

Under the "player TV bundle" new customers can sign up to a package which includes broadband and 13 TV channels at a discount of £5.50 per per month or £32 for the first year.

But changes coming into force next month mean they will initially pay £33 per month, and then £48 per month thereafter. Meanwhile, the highest end VIP bundle, which includes 97 channels, will jump from the current starting rate of £85 to £90 for the first 12 month, and then increase to £120 afterwards.

This follows a price hike last August, which saw customers hit with an increase of £42 per year for those with a broadband and phone or "big bundle" package, and just under £36 per year for those with broadband only.

The firm's student nine-month contracts are also changing from August. Virgin's entry-level broadband package for students of 50Mbps broadband is up from £26 to £33, with the 100Mbps and 200Mbps both increasing by £3 to £39 and £44 respectively. However, the 300Mbps package is being cut from £51 per month, to £49.

The price hikes come after Virgin closed 30 retail stores recently, and launched a review of the viability of 45 offices across the UK. It currently has 130 sites across the nation.

The Register has asked Virgin Media for a comment. ®

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