Australians still buy 100,000 feature phones a quarter

Android takes market share crown, but ~5% of buyers don't care for smartphones


Vendors shipped 2.16 million mobile phones in Australia during 2017's second quarter, 100,000 of which were feature phones.

So says an analyst from IDC's Quarterly Mobile Phone Tracker, which says this year's total topped Q2 2016 by 330,000, for 18.4 per cent year-on-year growth.

The feature phones were 3G‑capable, a necessary feature given the shutdown of 2G networks down under.

Apple remains Australia's dominant vendor, with 37 per cent of the market, but that leaves Android as the dominant antipodean operating system. That's a big shift because in Q4 2016, Apple's iOS held 54 per cent market share.

IDC says some big Android handset launches have swung things towards Google's mobile OS. Samsung's the main culprit here, as the launch of the Galaxy S8 saw its market share leap from Q1 2017's 23 per cent to 34 per cent in Q2.

Huawei has 4 per cent of the market, a smidgen behind OPPO and Alcatel on 5 per cent. ZTE and Telstra, lumped together because Telstra's own-brand phones are made by ZTE, have 6 per cent of the market.

IDC opines that sales should stay strong for the rest of the year, with the arrival of Amazon and the return of Nokia tipped to spur further interest among buyers. ®

Similar topics


Other stories you might like

  • Why Cloud First should not have to mean Cloud Everywhere

    HPE urges 'consciously hybrid' strategy for UK public sector

    Sponsored In 2013, the UK government heralded Cloud First, a ground-breaking strategy to drive cloud adoption across the public sector. Eight years on, and much of UK public sector IT still runs on-premises - and all too often - on obsolete technologies.

    Today the government‘s message boils down to “cloud first, if you can” - perhaps in recognition that modernising complex legacy systems is hard. But in the private sector today, enterprises are typically mixing and matching cloud and on-premises infrastructure, according to the best business fit for their needs.

    The UK government should also adopt a “consciously hybrid” approach, according to HPE, The global technology company is calling for the entire IT industry to step up so that the public sector can modernise where needed and keep up with innovation: “We’re calling for a collective IT industry response to the problem,” says Russell MacDonald, HPE strategic advisor to the public sector.

    Continue reading
  • A Raspberry Pi HAT for the Lego Technic fan

    Sneaking in programming under the guise of plastic bricks

    There is good news for the intersection of Lego and Raspberry Pi fans today, as a new HAT (the delightfully named Hardware Attached on Top) will be unveiled for the diminutive computer to control Technic motors and sensors.

    Using a Pi to process sensor readings and manage motors has been a thing since the inception of the computer, and users (including ourselves) have long made use of the General Purpose Input / Output (GPIO) pins that have been a feature of the hardware for all manner of projects.

    However, not all users are entirely happy with breadboards and jumpers. Lego, familiar to many a builder thanks to lines such as its Mindstorms range, recently introduced the Education SPIKE Prime set, aimed at the classroom.

    Continue reading
  • Reg scribe spends week being watched by government Bluetooth wristband, emerges to more surveillance

    Home quarantine week was the price for an overseas trip, ongoing observation is the price of COVID-19

    Feature My family and I recently returned to Singapore after an overseas trip that, for the first time in over a year, did not require the ordeal of two weeks of quarantine in a hotel room.

    Instead, returning travelers are required to stay at home, wear a government-issued tracking device, and stay within range of a government-issued Bluetooth beacon at all times for a week … or else. No visitors are allowed and only a medical emergency is a ticket out. But that sounded easy compared to the hotel quarantine we endured in 2020.

    Continue reading

Biting the hand that feeds IT © 1998–2021