Budget Brit pastry purveyor Greggs has been forced to apologise after substituting a sausage roll for Baby Jesus in its limited-edition advent calendar.
Each door behind the £24 promo features a traditional festive scene, such as kissing a Festive Bake under the mistletoe, a Christmas tree adorned with mini gingerbread tree biscuits and shepherds paying a Nativity tribute to a sausage roll in a manger.
But some folk failed to see the funny side of the gimmick, prompting the calorie-pusher to issue a retraction.
A few punters expressed their rage to Twitter, of course.
Please boycott @GreggsOfficial to protest against its sick anti-Christian Advent Calendar. What cowards these people are: we all know that they would never dare insult other religions! They should donate every penny of their profits to @salvationarmyuk https://t.co/tAV7CRP7WM— Simon Richards (@simplysimontfa) November 15, 2017
Tbh I'm glad Christians kicked off and Greggs apologised for replacing Jesus with a sausage roll. No other religion would stand for that nonsense.— Idealist (@ClinicallyLuxe) November 15, 2017
A spokesman said: "We're really sorry to have caused any offence, this was never our intention."
Nevertheless, thicker-skinned sausage roll lovers will still be able to get their hands on the advent calendar from November 20, which Greggs has said is worth between £35 and £60.
All the vouchers can be redeemed in shops from December 1 up to and including Christmas Eve. Gift cards are valid for up to 12 months. ®