'Tis the season: Verizon first in line to flog Palm phone resurrection

Battle of the botched brands set to heat up


Easter is a time for resurrections and so El Reg noted with interest that Palm, after an eight-year hiatus, has signed up Verizon as the first telco to stock the device when it launches this year.

Word of the development was first broken by Android Police.

Palm owner TCL, which also has a licence to use the Alcatel and BlackBerry brands, acquired the Palm tag from HP in January 2015, but has done nothing with it so far that is visible to the public.

Treo600

The Treo 600 from 2003

The original Palm Pilot, launched in 1996, was a smash hit, arising from the ashes of the "pen computing" hype of the early 1990s. Palm launched its first true smartphone, the Treo 600, in 2003, and was still squeezing some life from the venerable PalmOS a year after the Apple iPhone debuted.

Palm's final tilt at the market was spectacular but unsuccessful. Elevation Partners, a private equity firm backed by Bono from U2 (hence the name), threw $425m at a revived Palm to produce an iPhone killer, the Pre. The software was superb – many features have since been pinched by Apple and Google – and the advertising lavish.

Youtube Video

Elevation partner Roger McNamee boasted: "You know the beautiful thing: June 29, 2009, is the two-year anniversary of the first shipment of the iPhone. Not one of those people will still be using an iPhone a month later."

Hubris followed. The new Palm Inc couldn't get the distribution right, giving failing carrier Sprint a long exclusive, and couldn't get its SDK out the door. HP picked up the pieces for $1.2bn in 2010, eventually throwing the OS over to LG for use in TVs.

The developments mean punters are able to buy a "Nokia", a "Palm" and a "BlackBerry" in 2018 – none of which have come from the original manufacturer. ®


Keep Reading

Tech Resources

Apps are Essential, so your WAF must be effective

You can’t run a business today without applications—and because apps are critical to strategic business imperatives and commerce, they have become the prime target for attackers.

Webcast Slide Deck | How backup modernization changes the ransomware game

If the thrill of backing up your data and wondering if you will ever see it again has worn off, start the new year by getting rid of the lingering pain of legacy backup. Bipul Sinha, CEO of the Cloud Data Management Company, Rubrik, and Miguel Zatarain, Director of Global Infrastructure Technology at PACCAR, Fortune 500 manufacturer of trucks and Rubrik customer, are talking to the Reg’s Tim Phillips about how to eliminate the costly, slow and spotty performance of legacy backup, and how to modernize your implementation in 2021 to make your business more resilient.

Webcast Slide Deck | Three reasons you need a hybrid multicloud

Businesses need their IT teams to operate applications and data in a hybrid environment spanning on-premises private and public clouds. But this poses many challenges, such as managing complex networking, re-architecting applications for the cloud, and managing multiple infrastructure silos. There is a pressing need for a single platform that addresses these challenges - a hybrid multicloud built for the digital innovation era. Just this Regcast to find out: Why hybrid multicloud is the ideal path to accelerate cloud migration.

Top 20 Private Cloud Questions Answered

Download this asset for straight answers to your top private cloud questions.

Biting the hand that feeds IT © 1998–2021