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HPE swallows cloud consultancy RedPixie

Well, if you can't beat rivals at public cloud, advise....

Hewlett Packard Enterprise has gobbled RedPixie, a Brit cloud consultancy and app developer, for an undisclosed sum.

The US titan might have given up on selling its own public cloud but is using the Pointnext division – rebranded from Technology Services – to cuddle up to customers and give advice on a living hybrid cloudy world.

"The reality today is that enterprises face a hybrid IT world," said Ana Pinczuk, boss of Pointnext, which will be the new home of RedPixie.

"Some workloads are best suited to the public cloud, some should live in a private cloud environment and others need to stay in traditional on-premises infrastructure," she added.

According to McKinsey, hybrid IT consulting and cloud native dev work is already worth about $6bn a year. HPE wants to put its snout deeper in the trough, vying for space with all the other advisory services outfits.

The September 2017 acquisition of Cloud Technology Partners, a Boston, MA consultancy, was intended to give HPE in-house nous on AWS and its services. Red Pixie will contribute skills around Microsoft Azure. Presumably a Google third-party consultancy is next.

Mitchell Feldman, head of RedPixie, took a phone call from El Reg but steadfastly stuck to the script, talking up the scale of HPE mixed with his firm's "know-how", claiming the buy will be a "springboard".

RedPixie has filed abbreviated annual P&L accounts since its formation in 2010, meaning it has a turnover of less than £6.5m or fewer than 50 employees. ®

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