Citrix snuffs Xen and NetScaler brands

Arise, ‘Citrix Hypervisor’ and ‘ Citrix SD-WAN’

Citrix has rebranded most of its stuff.

As The Register foreshadowed in January 2018, the company’s swept aside some old brands, although not with the “Citrix Plus” scheme we reported at the time.

Instead we’re getting “Citrix [ProductName].”

XenServer, for example, will become “Citrix Hypervisor”. XenApp and XenDesktop will be no more, replace by “Citrix Virtual Apps” and “Citrix Virtual Desktops”. XenMobile will become “Citrix Endpoint Management”.


Open source XenServer project is go after crushing crowdcash call


All of those brands will live under an umbrella called “Citrix Workspace”.

The NetScaler brand is also gone. The new “Citrix Networking” collection will feature “Citrix ADC” and “Citrix SD-WAN” instead of NetScaler ADC and NetScaler SD-WAN. NetScaler App Firewall and NetScaler Web App Security will both be replaced by “Citrix Web App Firewall.”

There’s more, detailed in this branding guide for partners (PDF) and this new product guide for the rest of us. The latter explains the change: “As we make it easier to use Citrix products, we're also making it easier to understand the value of our solutions with new names.”

Opinion on the changes is divided. A person close to Citrix of The Register’s acquaintance criticised the new names for diluting brand equity and being too bland.

“In other news Ford is killing Mustang in favour of the Ford coupe and Nike is killing Air Jordans in favour of Nike trainers,” wrote our source, who also bemoaned the loss of the NetScaler brand because that, at least, was a descriptive and well-known name.

Others are happy that Citrix’s kit is no longer tied to the open-source hypervisor it spawned.

And you, dear readers? Can the Xen users among you bother to wrap your heads around new names? Hit the comments below to let us know. ®

Similar topics

Other stories you might like

  • North Korea pulled in $400m in cryptocurrency heists last year – report

    Plus: FIFA 22 players lose their identity and Texas gets phony QR codes

    In brief Thieves operating for the North Korean government made off with almost $400m in digicash last year in a concerted attack to steal and launder as much currency as they could.

    A report from blockchain biz Chainalysis found that attackers were going after investment houses and currency exchanges in a bid to purloin funds and send them back to the Glorious Leader's coffers. They then use mixing software to make masses of micropayments to new wallets, before consolidating them all again into a new account and moving the funds.

    Bitcoin used to be a top target but Ether is now the most stolen currency, say the researchers, accounting for 58 per cent of the funds filched. Bitcoin accounted for just 20 per cent, a fall of more than 50 per cent since 2019 - although part of the reason might be that they are now so valuable people are taking more care with them.

    Continue reading
  • Tesla Full Self-Driving videos prompt California's DMV to rethink policy on accidents

    Plus: AI systems can identify different chess players by their moves and more

    In brief California’s Department of Motor Vehicles said it’s “revisiting” its opinion of whether Tesla’s so-called Full Self-Driving feature needs more oversight after a series of videos demonstrate how the technology can be dangerous.

    “Recent software updates, videos showing dangerous use of that technology, open investigations by the National Highway Traffic Safety Administration, and the opinions of other experts in this space,” have made the DMV think twice about Tesla, according to a letter sent to California’s Senator Lena Gonzalez (D-Long Beach), chair of the Senate’s transportation committee, and first reported by the LA Times.

    Tesla isn’t required to report the number of crashes to California’s DMV unlike other self-driving car companies like Waymo or Cruise because it operates at lower levels of autonomy and requires human supervision. But that may change after videos like drivers having to take over to avoid accidentally swerving into pedestrians crossing the road or failing to detect a truck in the middle of the road continue circulating.

    Continue reading
  • Alien life on Super-Earth can survive longer than us due to long-lasting protection from cosmic rays

    Laser experiments show their magnetic fields shielding their surfaces from radiation last longer

    Life on Super-Earths may have more time to develop and evolve, thanks to their long-lasting magnetic fields protecting them against harmful cosmic rays, according to new research published in Science.

    Space is a hazardous environment. Streams of charged particles traveling at very close to the speed of light, ejected from stars and distant galaxies, bombard planets. The intense radiation can strip atmospheres and cause oceans on planetary surfaces to dry up over time, leaving them arid and incapable of supporting habitable life. Cosmic rays, however, are deflected away from Earth, however, since it’s shielded by its magnetic field.

    Now, a team of researchers led by the Lawrence Livermore National Laboratory (LLNL) believe that Super-Earths - planets that are more massive than Earth but less than Neptune - may have magnetic fields too. Their defensive bubbles, in fact, are estimated to stay intact for longer than the one around Earth, meaning life on their surfaces will have more time to develop and survive.

    Continue reading

Biting the hand that feeds IT © 1998–2022