Reduxio turns inward and, er, sales off for the channel

New CEO prepares company for new direction


Israeli storage startup Reduxio, with its shiny new CEO, is going to sell only via channel middlemen and has waved bye to another exec.

Heading out of the door marked exit

Reduxio gets head transplant as co-founder and other execs hit highway

READ MORE

Reduxio had an exec musical chairs episode in May when CEO and co-founder Mark Weiner quit, with board member and VC man Ori Bendori taking over. Several other executives left around the same time, including engineering veep Dror Granot, Eyal Traitel, director of technical marketing, and John Williams, president and the man responsible for worldwide field strategy and operations. Traitel went to Excelero.

At the time Reduxio said it was seeking fresh capital, was stable and needed a new direction in its engineering and development. That new direction now embraces sales and marketing.

Co-founder and CTO Nir Peleg said the firm was moving from direct to channel sales. A number of sales and sales-related people have left as a byproduct of that.

Chief marketing bod Mike Grandinetti has also left the building, the business confirmed to The Reg.

Nobody has gone from engineering and Reduxio is hiring in that department, it said. And chief system architect Or Sagi has been promoted to be Reduxio’s chief innovation officer - which makes for a confusing acronym.

Peleg said the technology is moving to be cloud-based with a new release due shortly.

The company is in a good state and shipping product, it told us. Veep for product management and strategy Jacob Cherian said these are a second phase of company changes following the first in May.

Reduxio, founded by ex-Exanet people, is developing a quite radical primary storage software product that can have its state rolled back to any point in time. ®

Similar topics


Other stories you might like

  • Talos names eight deadly sins in widely used industrial software
    Entire swaths of gear relies on vulnerability-laden Open Automation Software (OAS)

    A researcher at Cisco's Talos threat intelligence team found eight vulnerabilities in the Open Automation Software (OAS) platform that, if exploited, could enable a bad actor to access a device and run code on a targeted system.

    The OAS platform is widely used by a range of industrial enterprises, essentially facilitating the transfer of data within an IT environment between hardware and software and playing a central role in organizations' industrial Internet of Things (IIoT) efforts. It touches a range of devices, including PLCs and OPCs and IoT devices, as well as custom applications and APIs, databases and edge systems.

    Companies like Volvo, General Dynamics, JBT Aerotech and wind-turbine maker AES are among the users of the OAS platform.

    Continue reading
  • Despite global uncertainty, $500m hit doesn't rattle Nvidia execs
    CEO acknowledges impact of war, pandemic but says fundamentals ‘are really good’

    Nvidia is expecting a $500 million hit to its global datacenter and consumer business in the second quarter due to COVID lockdowns in China and Russia's invasion of Ukraine. Despite those and other macroeconomic concerns, executives are still optimistic about future prospects.

    "The full impact and duration of the war in Ukraine and COVID lockdowns in China is difficult to predict. However, the impact of our technology and our market opportunities remain unchanged," said Jensen Huang, Nvidia's CEO and co-founder, during the company's first-quarter earnings call.

    Those two statements might sound a little contradictory, including to some investors, particularly following the stock selloff yesterday after concerns over Russia and China prompted Nvidia to issue lower-than-expected guidance for second-quarter revenue.

    Continue reading
  • Another AI supercomputer from HPE: Champollion lands in France
    That's the second in a week following similar system in Munich also aimed at researchers

    HPE is lifting the lid on a new AI supercomputer – the second this week – aimed at building and training larger machine learning models to underpin research.

    Based at HPE's Center of Excellence in Grenoble, France, the new supercomputer is to be named Champollion after the French scholar who made advances in deciphering Egyptian hieroglyphs in the 19th century. It was built in partnership with Nvidia using AMD-based Apollo computer nodes fitted with Nvidia's A100 GPUs.

    Champollion brings together HPC and purpose-built AI technologies to train machine learning models at scale and unlock results faster, HPE said. HPE already provides HPC and AI resources from its Grenoble facilities for customers, and the broader research community to access, and said it plans to provide access to Champollion for scientists and engineers globally to accelerate testing of their AI models and research.

    Continue reading

Biting the hand that feeds IT © 1998–2022