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Cloudera stirs its data warehouse-as-a-service into hybrid cloud with dollop of analytics


Cloudera's hybrid cloud data warehouse-as-a-service – Cloudera Altus Data Warehouse – will be available from tomorrow, a week ahead of the firm's latest financial results.

The loss-making business is among a number of former Hadoop-flingers edging away from the classic open-source online databases into analytics, data engineering and machine learning.

It has also confirmed a rebrand of the service formerly known as Cloudera Analytic DB to Cloudera Data Warehouse (CDW), which is used by almost 800 large enterprises and routinely handles 50PB data workloads. The service has been rebooted to run on-premises or in public clouds.

Cloudera emphasised customers work across multi-clouds, and hybrid is "the new normal" for data warehouses.

The hybrid cloud data warehouse products can run on Microsoft Azure or AWS, and users will be able to directly query data on Data Lake Storage or S3.

"Simply put, traditional data warehouses and first-generation cloud data warehouses are not able to provide the performance, flexibility and control enterprises need to meet the standards for agility and scale of a modern operational environment," Anupam Singh, general manager for analytics stated in a prepared remark.

CDW has the "flexibility", claimed Cloudera, to be "play the role of traditional data warehouse, data lake, data mart, and whatever comes next".

There is also a strong emphasis on analytics – an area Cloudera has been pursuing for some time, which saw it last year acquire machine learning biz Fast Forward Labs.

Altus customers will see improved productivity with immediate self-service access to data stored on S3 or Azure data lake and won't have to copy data into proprietary stores, the firm said.

There is also quicker experimentation and collaboration through "zero-admin data sharing" for data science, machine learning, and real-time analytic workloads.

Cloudera Data Warehouse is built on its SDX (shared data experience) framework, which was launched last year as a set of tools to unify data management.

The launch comes a week before the company's second-quarter results are released, when analysts will be looking to see if its April restructuring has helped financial recovery.

Cloudera reported a positive Q1, with a 29 per cent increase in sales and a massive drop in operating losses from $222.3m to $50.4m – but this was only achieved through big cuts to R&D, sales and marketing, and admin costs. ®

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