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Oh Smeg! Hacked white goods maker resurfaces after system shutdown

'No reason to believe' customer deets compromised

The Brit limb of unfortunately named and reassuringly expensive domestic appliance maker Smeg is up on its feet again after being hacked.

The firm said yesterday it was "back up and running" after an "unfortunate cyber attack" that hit Wednesday 12 September.

Smeg admitted it took internal systems offline in response to a "targeted cyber attack", adding that it didn't think customer information had been exposed.

In response to questions from The Register, the white goods maker reaffirmed that customer data had not been exposed. The attack against its system has been reported to the police, it added.

Unfortunately Smeg has been the victim of a targeted cyber-attack that resulted in the company making the decision to shut down its systems to protect its infrastructure. The National Crime Agency is leading the criminal investigation into the cyber incident affecting Smeg. These investigations are complex and take time before full details can be established.

Smeg and the National Crime Agency are pleased to confirm we have no reason to believe customer's personal or financial information has been compromised. All customers, however, should continue to remain vigilant. Any suspicious activity should be reported to Action Fraud via

We continue to slowly get the business back online and are dealing with communications as quickly as possible. Our business continuity plan is now in full swing.

Deliveries started again yesterday, said Smeg, "We kindly ask for your patience while we recover fully".

Data breach guru Troy Hunt told El Reg that he hadn't seen any evidence of customer leakage, another positive sign. The nature of the attack is unclear with some form of malware outbreak or denial of service assault among the possibilities. Smeg is yet to respond to a request from El Reg for clarification.


Smeg is the all-purpose swear word in sci-fi sitcom Red Dwarf as well as the name of a white goods manufacturer.

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