Huge if true: We'll put customers, applications, and AI first, says Oracle at annual SF shindig

Well, application revenues did rise a whopping six per cent, after all


OpenWorld Oracle has kicked off the first day of its annual OpenWorld gabfest with a hard sell on applications – the chunk of the business that is, according to the latest figures, struggling the least.

The opening keynote on the first day of the conference, in San Francisco, USA, was given over to application software, revenues for which rose six per cent in the last quarter, to $2.72bn.

Although applications make up only about a third of Oracle's overall revenues, the boost in growth makes an attractive target at a time when hardware, services and license revenues are falling. Hardware dropped 4 per cent and services 5 per cent in the three months to 31 August.

The effort to drive people to ditch their on-prem software in favor of cloud applications will also be prompted by increased competition from the likes of Salesforce.

Delivering the keynote, Oracle’s exec veep for application software products Steve Miranda worked hard to emphasize Big Red’s interest in helping customers succeed (a similar refrain was adopted by SAP execs at its annual conference in June).

For instance, Miranda plugged Oracle’s "soar to the cloud” service, introduced by Big Red’s consulting arm this year in a bid to persuade customers to move by offering them estimates on the time a shift to cloud will take and what benefits it might bring.

It's 2018, better big up AI!

But a bigger theme of his talk was the way Oracle has baked machine learning (ML) into application software products across the portfolio, which covers HR, ERP, CRM, supply chain management and customer experience.

Accompanying this, Oracle dumped a whole load of canned statements outlining tweaks and additions to its cloud applications in these areas. One of these is Cloud ERP, which is to get an expenses reporting chatbot that Oracle CTO Larry Ellison will demo on Wednesday. This will guide staffers through the process of claiming back cash from their employers, using ML to give out guidance on company policies.

Chatbots were another common theme in Miranda’s talk, along with the need for responsive user interfaces and to be platform and device agnostic – the exec repeatedly emphasized the importance of products working on SMS, Slack, Google Home, Alexa and Siri.

dump truck

Thought Patch Tuesday was a load? You gotta check out this Oracle mega-advisory, then

READ MORE

Oracle has also launched two new services at the show. Firstly it exposed CX Unity, which provides a single view of all customer interactions, combining data from both internal and external sources.

The second is a subject close to home for the vendor: an end-to-end subscription management product that aims to help companies “embrace subscription business models”.

Of course, the firm’s big PR push for cloudy applications comes just after it decided to change the way it reports cloud revenues, merging together figures for SaaS, PaaS and IaaS, and for cloud and on-prem licences.

The decision, defended by Oracle bosses as a way of reflecting customers’ hybrid approach, was widely seen as a tactic to muddy the waters for those wanting to track cloud progress.

Whatever reasons the top brass had for the change, when combined with recent slow growth in the cloud and the surprise departure of top Big Red cloud exec Thomas Kurian, the end result isn't a glowing image of fluffy success. ®

Similar topics

Broader topics


Other stories you might like

  • China reveals its top five sources of online fraud
    'Brushing' tops the list, as quantity of forbidden content continue to rise

    China’s Ministry of Public Security has revealed the five most prevalent types of fraud perpetrated online or by phone.

    The e-commerce scam known as “brushing” topped the list and accounted for around a third of all internet fraud activity in China. Brushing sees victims lured into making payment for goods that may not be delivered, or are only delivered after buyers are asked to perform several other online tasks that may include downloading dodgy apps and/or establishing e-commerce profiles. Victims can find themselves being asked to pay more than the original price for goods, or denied promised rebates.

    Brushing has also seen e-commerce providers send victims small items they never ordered, using profiles victims did not create or control. Dodgy vendors use that tactic to then write themselves glowing product reviews that increase their visibility on marketplace platforms.

    Continue reading
  • Oracle really does owe HPE $3b after Supreme Court snub
    Appeal petition as doomed as the Itanic chips at the heart of decade-long drama

    The US Supreme Court on Monday declined to hear Oracle's appeal to overturn a ruling ordering the IT giant to pay $3 billion in damages for violating a decades-old contract agreement.

    In June 2011, back when HPE had not yet split from HP, the biz sued Oracle for refusing to add Itanium support to its database software. HP alleged Big Red had violated a contract agreement by not doing so, though Oracle claimed it explicitly refused requests to support Intel's Itanium processors at the time.

    A lengthy legal battle ensued. Oracle was ordered to cough up $3 billion in damages in a jury trial, and appealed the decision all the way to the highest judges in America. Now, the Supreme Court has declined its petition.

    Continue reading
  • Infusion of $3.5bn not enough to revive Terra's 'stablecoin'
    Estimated $42bn vanished with collapse of UST, Luna – we explain what all this means

    TerraUSD, a so-called "stablecoin," has seen its value drop from $1 apiece a week ago to about $0.09 on Monday, demonstrating not all that much stability.

    The cryptocurrency token, abbreviated UST, is supposed to be pegged to the price of the US dollar. Hence the "stable" terminology.

    But UST is not a "centralized stablecoin" that's exchangeable for a fiat currency; UST for USD (US dollars). Rather, it's a "decentralized stablecoin," meaning it can be exchanged for Luna (LUNA) tokens, another cryptocurrency tied to the Terra blockchain.

    Continue reading
  • DigitalOcean tries to take sting out of price hike with $4 VM
    Cloud biz says it is reacting to customer mix largely shifting from lone devs to SMBs

    DigitalOcean attempted to lessen the sting of higher prices this week by announcing a cut-rate instance aimed at developers and hobbyists.

    The $4-a-month droplet — what the infrastructure-as-a-service outfit calls its virtual machines — pairs a single virtual CPU with 512 MB of memory, 10 GB of SSD storage, and 500 GB a month in network bandwidth.

    The launch comes as DigitalOcean plans a sweeping price hike across much of its product portfolio, effective July 1. On the low-end, most instances will see pricing increase between $1 and $16 a month, but on the high-end, some products will see increases of as much as $120 in the case of DigitalOceans’ top-tier storage-optimized virtual machines.

    Continue reading
  • GPL legal battle: Vizio told by judge it will have to answer breach-of-contract claims
    Fine-print crucially deemed contractual agreement as well as copyright license in smartTV source-code case

    The Software Freedom Conservancy (SFC) has won a significant legal victory in its ongoing effort to force Vizio to publish the source code of its SmartCast TV software, which is said to contain GPLv2 and LGPLv2.1 copyleft-licensed components.

    SFC sued Vizio, claiming it was in breach of contract by failing to obey the terms of the GPLv2 and LGPLv2.1 licenses that require source code to be made public when certain conditions are met, and sought declaratory relief on behalf of Vizio TV owners. SFC wanted its breach-of-contract arguments to be heard by the Orange County Superior Court in California, though Vizio kicked the matter up to the district court level in central California where it hoped to avoid the contract issue and defend its corner using just federal copyright law.

    On Friday, Federal District Judge Josephine Staton sided with SFC and granted its motion to send its lawsuit back to superior court. To do so, Judge Staton had to decide whether or not the federal Copyright Act preempted the SFC's breach-of-contract allegations; in the end, she decided it didn't.

    Continue reading

Biting the hand that feeds IT © 1998–2022