Zavvi tells customers: You've won VIP tickets to Champions League final! And you've won tickets, and you've won tickets, and you, and...

Congratulations, Liverpool and Spurs fans! Wait... never mind

Liverpool and Tottenham Hotspur are off to Madrid for the Champions League final after emphatic wins against Barcelona and Ajax – so of course devotees were ecstatic to find they had won all-expenses-paid VIP tickets to the footie match courtesy of etailer Zavvi.

However, that joy soon turned to ash in their mouths when it became clear that everyone who entered the competition had won too.

Several lucky Register readers who took a punt on the prize draw forwarded us the golden email, which read:

We here at Zavvi would like to wish you a huge congratulations as you have been chosen as the winner of our Mastercard competition, winning a VIP trip for two adults to attend the UEFA Champions League Final Madrid 2019

The UEFA Champions League 2019 prize package - for two adults includes:

• 2 x Madrid Final tickets
• 2 x nights’ accommodation at 4* Hotel in Madrid
• UK transfers
• Return flights
• Airport to hotel transfers in Madrid, plus hotel to stadium transfers
• Comprehensive travel insurance
• £250 Prepaid card

To claim this prize, please message us directly through your Zavvi account within 48 hours of the send time of this email.

Recipients naturally took to Twitter to thunder about how #blessed they must be...

Wait, what? This cannot be real @zavvi, can it?! pic.twitter.com/Ephr94gIZt

— Ben Wilson (@BenjiWilson) May 9, 2019

Only to realise that...

They've sent it to their entire database. 😑

— Ben Wilson (@BenjiWilson) May 9, 2019

Whoopsie. Indeed, the e-commerce outfit formerly known to Brits on the high street as Virgin Megastores copped to a foul-up early this morning and tweeted a statement, since deleted but snapped by the BBC.

Apologies, we're aware of the problem regarding the recent Mastercard Competition. We seem to have had some technical issues and we're currently looking into this.

Undeterred, Adam Firrell quipped:

Talk about customer service, it appears #Zavvi have booked out the entire Wanda Metropolitano Stadium for it’s loyal customers. What a gesture! #ChampionsLeagueFinal2019 here we come 👏🏽🤦🏽‍♂️ #championsleague pic.twitter.com/eYeB5I6blp

— Adam Firrell (@AdamFirrell) May 9, 2019

A more dejected Ian Smith reported to the micro-blogging site that Zavvi's Facebook page "says they are 'aware of problems with the competition' and has over 600 comments from other VIP 'winners'" in another seemingly nixed post.

However, messages of support continue to flood an earlier post from 6 May about the competition – and yes, literally everyone is, er, complaining that they have won.

So, while the two English sides are headed for a clash in the Spanish capital on 1 June, a significant number of fans' suitcases will continue to gather dust at the bottom of a wardrobe. And we suspect the backroom gremlin at Zavvi who pressed "go" on these emails is having a bloody awful day.

The Register has contacted Zavvi for comment. ®