Updated Yahoo!, it appears, is still a thing. Unless it's Thursday morning, in which case it isn't.
Those still clinging to the past, and their Yahoo! email accounts, found the service had developed a distinct wobble in the early hours of the morning before collapsing in a heap around 07:15 BST.
While it has tottered back to life for some users in the UK at least, it hasn't been a happy time for those around the globe, who have found themselves unexpectedly free of email for several hours thanks to the outage.
At one point, even the homepage for the service had dropped over.
Verizon-owned Yahoo! itself initially maintained a dignified silence on the matter as users wailed, eventually deigning to tell customers what they already knew via an emission from the company's social media orifice.
You may not be able to access some of our services, including email. Our top priority right now is getting this fixed. We appreciate your patience.— Yahoo Customer Care (@YahooCare) September 5, 2019
Two hours after the pronouncement, and things have improved for some, although others continue to struggle.
We apologize for the inconvenience you are experiencing. At this time, we have identified the issue and it is being addressed. While we cannot provide a specific time when the issue will be resolved, our team is working to correct it as soon as possible. -TC— Yahoo Customer Care (@YahooCare) September 5, 2019
Mark (above) describes himself as an Ironman in his Twitter profile, so we'd suggest those Yahoo! engineers get cracking.
The outage is also impacting other suppliers, with the likes of TalkTalk doubtless overjoyed to point the finger of blame elsewhere for customer woes.
We're aware that the Yahoo email service is down, there is a major service outage. Customers are reporting that they can't log in or the emails are slow and unresponsive. Yahoo are aware of the issue and are working to fix this: https://t.co/hz21BVOEn5— TalkTalk (@TalkTalk) September 5, 2019
We've contacted Yahoo!, which currently enjoys the tagline "Bring joy to your inbox", to find out what the problem is and will update should the former search giant respond.
It'll probably be DNS. It's always DNS. ®
Updated at 11:08 GMT 5 September to add:
A Verizon Media spokesbeing told us: "We are aware of a technical issue that is impacting our services. We've been able to get some services back online already and appreciate our customers' patience as we work to get everything up and running as soon as possible."