A New Zealand plimsoll emporium has apologised for inadvertently playing smut on its promo screens for nine hours over the weekend.
The manager of Asics' flagship kiwi store found the screen above the shop on Shortland Street, Auckland, playing smut films when he got into work at 10am on Sunday morning.
He told the New Zealand Herald that he was "100 per cent sure" staff were not to blame and that head office and the, um, IT department were investigating.
Security guard Dwayne Hinango told the paper he'd kept a beady eye on the situation for a couple of hours. He said: "Some people were shocked, but others just stopped and watched."
Other witnesses said the mucky movies started playing at about 1am on Sunday morning.
A mother on her way to have breakfast with her young son was less impressed but said she had to take a second look because she just couldn't believe what she was seeing.
Asics confirmed it had been hacked.
"We are currently investigating the situation and working to mitigate it happening again in future," a spokesperson said.
"We sincerely apologise to those who saw the content." ®