If you've ever bought a phone charger or cable from Amazon, there's a decent chance it came from Anker, a fast-growing Chinese consumer electronics firm whose products regularly occupy the top-selling spots in their respective categories.
Over the past few years, Anker has diversified into other categories, including household goods, presumably in the quest for higher profit margins. And yesterday, it unveiled four new vacuum cleaners.
The most technically sophisticated of these is the Eufy RoboVac G30 Edge. As the name implies, this is a robot vacuum cleaner, much like the iconic iRobot Roomba.
It boasts a battery capable of 100 minutes of continuous runtime, plus 2,000 pascals of suction power. And, as you'd expect for a bit of kit that costs $320*, it connects to your local Wi-Fi connection, and can be controlled either via an app, or your preferred voice assistant.
At the higher end of things, there's the Eufy S11 Go Handstick Vacuum Cleaner, which is a stick vacuum similar in style to the Dyson V10. The biggest difference is the price. The S11 Go with a single battery costs $250, whereas the Dyson V10 is nearly double that.
In terms of performance, it boasts 20,000 pascals of suction power and replaceable batteries that offer 40 minutes of continuous runtime apiece. There's also an included assortment of heads and accessories, and a choice of colours. Punters can pick between black, white, and blue.
And then there's the bargain basement offerings, which come in the form of the Eufy H11 and H11 Pure, which cost $50 and $60 respectively. These each come with 5,500 pascals of suction power, USB charging, and a HEPA filter to remove allergens. The H11 Pure also comes with an air purifier, but how this works isn't immediately obvious.
Both the S11 Go and Eufy Robovac will be available to buy from January 2020, while Anker plans to release the Eufy H11 and H11 Pure later this year. ®
* No pound pricing was provided; heavens knows what a pound will be worth by the time it is released.