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Brave browser first to nix CNAME deception, the sneaky DNS trick used by marketers to duck privacy controls

Next release will block third-party trackers posing as first-party resources

The Brave web browser will soon block CNAME cloaking, a technique used by online marketers to defy privacy controls designed to prevent the use of third-party cookies.

The browser security model makes a distinction between first-party domains – those being visited – and third-party domains – from the suppliers of things like image assets or tracking code, to the visited site. Many of the online privacy abuses over the years have come from third-party resources like scripts and cookies, which is why third-party cookies are now blocked by default in Brave, Firefox, Safari, and Tor Browser.

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Microsoft Edge, meanwhile, has a tiered scheme that defaults to a "Balanced" setting, which blocks some third-party cookies. Google Chrome has implemented its SameSite cookie scheme as a prelude to its planned 2022 phase-out of third-party cookies, maybe.

While Google tries to win support for its various Privacy Sandbox proposals, which aim to provide marketers with ostensibly privacy-preserving alternatives to increasingly shunned third-party cookies, marketers have been relying on CNAME shenanigans to pass their third-party trackers off as first-party resources.

The developers behind open-source content blocking extension uBlock Origin implemented a defense against CNAME-based tracking in November and now Brave has done so as well.

CNAME by name, cookie by nature

In a blog post on Tuesday, Anton Lazarev, research engineer at Brave Software, and senior privacy researcher Peter Snyder, explain that online tracking scripts may use canonical name DNS records, known as CNAMEs, to make associated third-party tracking domains look like they're part of the first-party websites actually being visited.

They point to the site as an example, noting that without CNAME uncloaking, Brave blocks six requests for tracking scripts served by ad companies like Google, Facebook, Criteo, Sirdan, and Trustpilot.

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But the page also makes four requests via a script hosted at a randomized path under the first-party subdomain

"Inspection outside of the browser reveals that actually has a canonical name of, meaning it’s a third-party script served by Eulerian," observe Lazarev and Snyder.

When Brave 1.17 ships next month (currently available as a developer build), it will be able to uncloak the CNAME deception and block the Eulerian script.

Other browser vendors are planning related defenses. Mozilla has been working on a fix in Firefox since last November. And in August, Apple's Safari WebKit team proposed a way to prevent CNAME cloaking from being used to bypass the seven-day cookie lifetime imposed by WebKit's Intelligent Tracking Protection system. ®

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