Facebook bans sharing of news in Australia – starting now – rather than submit to pay-for-news-plan

As News Corp and Google strike global news payments deal and bill passes lower house

Analysis + Update Facebook has barred the sharing of news articles in Australia, effectively immediately, because it thinks Australia’s pay-for-news plan is unworkable.

That plan, embodied in the News Media Bargaining Code, passed the lower house of Australia’s parliament yesterday. Passage through the Senate and into law is all-but-assured.

The Code has been praised by none other than Rupert Murdoch’s News Corporation, which overnight announced “an historic multi-year partnership with Google to provide trusted journalism from its news sites around the world in return for significant payments by Google.”

News Corp’s deal will see content pass beyond the paywalls of The Wall Street Journal, Barron’s, MarketWatch, the New York Post, The Times, The Sun, and Murdoch’s flagship antipodean broadsheet The Australian, and into Google’s News app and Discovery service.

The company's announcement thanks Australia’s regulators and politicians for pursuing a law that News clearly thinks brought Google to the table.

“I would like to thank Sundar Pichai and his team at Google who have shown a thoughtful commitment to journalism that will resonate in every country,” said News CEO Robert Thomson.

Zuck on the other hand...

Facebook explained its decision by saying Australia’s plan “fundamentally misunderstands the relationship between our platform and publishers who use it to share news content.”

“This legislation sets a precedent where the government decides who enters into these news content agreements, and ultimately, how much the party that already receives value from the free service gets paid,” wrote Will Easton, The Social Network™’s managing director for Australia and New Zealand.

People using laptops and phones in front of the Australian flag

Microsoft tells Biden administration to adopt Australia’s pay-for-news plan


“It has left us facing a stark choice: attempt to comply with a law that ignores the realities of this relationship, or stop allowing news content on our services in Australia. With a heavy heart, we are choosing the latter.”

Perhaps not that heavy, however, because Easton’s post says news makes up “less than four per cent” of the stuff Facebook users see in their feeds.

Facebook’s ban also looks to have workarounds.

Your correspondent attempted to post an item from the sport section of my hometown’s quality daily, The Sydney Morning Herald. Facebook produced this result:

Facebook Australia content block notice

Australian Facebook users see this
when they try to post local news. Click to enlarge

The story in question concerns a footballer in Australia’s National Rugby League who has been very naughty. When your humble hack posted a story on the same player and the same indiscretions from nrl.com, the League’s own webpage-cum-news service, it sailed through onto Facebook.

Australians who want to share news will just need to figure out which sites Facebook forbids and which it permits.

Which may be the point of Facebook’s actions, as Easton says publishers derive over AU$400m (US$310m) of value from links shared on the network. The Social Network™ will be showing them what they're missing every day.

Facebook’s ban also extends to publishers beyond Australia, who can share their stuff on Facebook but won’t see their links appear in the land down under. The Register’s tests of that aspect of the ban saw stories from The New Yorker, Singapore’s Straits Times and The Times of India blocked, but a New York Times page allowed.

Banned publishers' Facebook pages remain, but without any posts. The ban has, ironically, seen Facebook's own news page banned, along those of sites that publish satirical news.

Analysis: A strange success

When the News Media Bargaining Code becomes law next week, it will probably be redundant because it is invoked when the nation’s Treasurer names a web company as required to negotiate payments with Australian news publishers.

By excluding Australian news from its platform, Facebook presumably believes it can’t be forced to the negotiating table.

Publishers don’t need talks with Google now that they’ve struck direct deals with the company. Australia’s government has therefore stared down Google and won. Ministers can rightly claim to have extracted concessions from Google that it previously did not cede.

The government also wins because the News Corp/Google deal means more Australians will be able to freely access content that accords with the government’s centre-right position and seldom fails to be critical of Australia’s centre-left opposition. That’s a win for the government’s messaging.

But it is also likely to strengthen News Corp’s influence. And as Australia’s dominant news publisher, News Corp already has plenty of influence already.

But it’s far from certain the government’s policy goal of funding more public interest journalism will come about. While Google's deal means more content of all stripes will emerge from behind paywalls, there’s no mechanism to force publishers to spend Google's money on anything in particular. Local publishers have already been non-committal about how they’ll use the money. And the deals won’t stop Google and Facebook continuing to dominate the market for online advertising in ways that continue to hurt publishers.

That Facebook has chosen to walk away also reduces the chances of improved funding for public interest journalism, both by ensuring no Zuck-bucks reach Australian publishers and because little or no news produced in rigorous newsrooms will now reaches Australia’s 14-million daily Facebook users.

And those users, like Facebook users everywhere, don’t find it hard to encounter outrageous or misleading content.

Ironically, Facebook Australia last week suspended a member of parliament's posting privileges after he shared Coronavirus-related misinformation. The MP in question also shares climate change denial material and content that uses the same language as QAnon and similar conspiracy-fueled groups.

Australians will have to trust Facebook’s plan to stop that kind of stuff. Even though that plan has previously failed, again and again. ®

Updated to add at 0230 GMT, February 18

Facebook's implementation of its ban has been revealed as ham-fisted, as the Oz government's Health Department websites were barred along with stories from the Australian Broadcasting Corporation, which as a national public broadcaster has a role publishing information during emergencies. Facebook's own Facebook page was blocked by Facebook.

Australia's opposition leader was quick to sink a boot into both Facebook and the government for the errors, which Facebook says it is working to fix.

(The Register is not eligible for payments under Australia’s plan. We report this story as it is of global import.)

Other stories you might like

  • Experts: AI should be recognized as inventors in patent law
    Plus: Police release deepfake of murdered teen in cold case, and more

    In-brief Governments around the world should pass intellectual property laws that grant rights to AI systems, two academics at the University of New South Wales in Australia argued.

    Alexandra George, and Toby Walsh, professors of law and AI, respectively, believe failing to recognize machines as inventors could have long-lasting impacts on economies and societies. 

    "If courts and governments decide that AI-made inventions cannot be patented, the implications could be huge," they wrote in a comment article published in Nature. "Funders and businesses would be less incentivized to pursue useful research using AI inventors when a return on their investment could be limited. Society could miss out on the development of worthwhile and life-saving inventions."

    Continue reading
  • Declassified and released: More secret files on US govt's emergency doomsday powers
    Nuke incoming? Quick break out the plans for rationing, censorship, property seizures, and more

    More papers describing the orders and messages the US President can issue in the event of apocalyptic crises, such as a devastating nuclear attack, have been declassified and released for all to see.

    These government files are part of a larger collection of records that discuss the nature, reach, and use of secret Presidential Emergency Action Documents: these are executive orders, announcements, and statements to Congress that are all ready to sign and send out as soon as a doomsday scenario occurs. PEADs are supposed to give America's commander-in-chief immediate extraordinary powers to overcome extraordinary events.

    PEADs have never been declassified or revealed before. They remain hush-hush, and their exact details are not publicly known.

    Continue reading
  • Stolen university credentials up for sale by Russian crooks, FBI warns
    Forget dark-web souks, thousands of these are already being traded on public bazaars

    Russian crooks are selling network credentials and virtual private network access for a "multitude" of US universities and colleges on criminal marketplaces, according to the FBI.

    According to a warning issued on Thursday, these stolen credentials sell for thousands of dollars on both dark web and public internet forums, and could lead to subsequent cyberattacks against individual employees or the schools themselves.

    "The exposure of usernames and passwords can lead to brute force credential stuffing computer network attacks, whereby attackers attempt logins across various internet sites or exploit them for subsequent cyber attacks as criminal actors take advantage of users recycling the same credentials across multiple accounts, internet sites, and services," the Feds' alert [PDF] said.

    Continue reading

Biting the hand that feeds IT © 1998–2022