Oppo takes China’s smartphone sales crown as former leader’s sales dive Huawei down

Without Honor, or 5G silicon, there can be no victory


Oppo has become China’s top smartphone brand for the first time, according to analyst house Counterpoint.

The firm’s numbers for January 2020 revealed that Oppo’s sales grew 33 percent month-on-month and 26 percent year-on-year, giving the smartmobe-slinger 21 percent market share.

Vivo held 20 percent of the market, ahead of Huawei, Apple, and Xiaomi tied on 16 percent apiece.

“Huawei along with HONOR has been constantly losing its share in the Chinese market due to component shortages following US sanctions, and fewer new launches,” Counterpoint suggested.

The firm added that Huawei’s inventory of key parts is shrinking, “and it will not be able to source 5G smartphone components.”

With 5G handsets now accounting for “over 65 percent of devices sold in China in Q4 2020”. Huawei just isn’t in the game.

Making things worse is that Huawei is also barred from running Google services on its devices, making even its 4G kit less attractive.

Honor View40

Honor has flown the nest: Announces first phone as an independent firm, inks deals with supply chain big dogs

READ MORE

Retailers and distributors are bailing, fast, Counterpoint says.

Oppo, by contrast, has created attractive premium products with its Reno 5 range and shored up its midrange offering with the A series.

Huawei’s fall has been sharp and sudden. Counterpoint says that in Q2 2020 the mega-corp had 46 percent market share in China. Around a quarter of Huawei’s sales were made by Honor, the mid-range brand it sold in November 2020.

Honor may still have a chance at success because Counterpoint found that “Close to one-third of the 5G devices sold in China in January were below the $300 mark.”

However, Oppo already dominates that market, at least in China, as its A72 5G “has been the best-selling 5G device in the segment since November 2020.”

Counterpoint reckons Oppo will continue to push its mid-range products in China and press its premium offerings into Europe. ®

Similar topics


Other stories you might like

  • Prisons transcribe private phone calls with inmates using speech-to-text AI

    Plus: A drug designed by machine learning algorithms to treat liver disease reaches human clinical trials and more

    In brief Prisons around the US are installing AI speech-to-text models to automatically transcribe conversations with inmates during their phone calls.

    A series of contracts and emails from eight different states revealed how Verus, an AI application developed by LEO Technologies and based on a speech-to-text system offered by Amazon, was used to eavesdrop on prisoners’ phone calls.

    In a sales pitch, LEO’s CEO James Sexton told officials working for a jail in Cook County, Illinois, that one of its customers in Calhoun County, Alabama, uses the software to protect prisons from getting sued, according to an investigation by the Thomson Reuters Foundation.

    Continue reading
  • Battlefield 2042: Please don't be the death knell of the franchise, please don't be the death knell of the franchise

    Another terrible launch, but DICE is already working on improvements

    The RPG Greetings, traveller, and welcome back to The Register Plays Games, our monthly gaming column. Since the last edition on New World, we hit level cap and the "endgame". Around this time, item duping exploits became rife and every attempt Amazon Games made to fix it just broke something else. The post-level 60 "watermark" system for gear drops is also infuriating and tedious, but not something we were able to address in the column. So bear these things in mind if you were ever tempted. On that note, it's time to look at another newly released shit show – Battlefield 2042.

    I wanted to love Battlefield 2042, I really did. After the bum note of the first-person shooter (FPS) franchise's return to Second World War theatres with Battlefield V (2018), I stupidly assumed the next entry from EA-owned Swedish developer DICE would be a return to form. I was wrong.

    The multiplayer military FPS market is dominated by two forces: Activision's Call of Duty (COD) series and EA's Battlefield. Fans of each franchise are loyal to the point of zealotry with little crossover between player bases. Here's where I stand: COD jumped the shark with Modern Warfare 2 in 2009. It's flip-flopped from WW2 to present-day combat and back again, tried sci-fi, and even the Battle Royale trend with the free-to-play Call of Duty: Warzone (2020), which has been thoroughly ruined by hackers and developer inaction.

    Continue reading
  • American diplomats' iPhones reportedly compromised by NSO Group intrusion software

    Reuters claims nine State Department employees outside the US had their devices hacked

    The Apple iPhones of at least nine US State Department officials were compromised by an unidentified entity using NSO Group's Pegasus spyware, according to a report published Friday by Reuters.

    NSO Group in an email to The Register said it has blocked an unnamed customers' access to its system upon receiving an inquiry about the incident but has yet to confirm whether its software was involved.

    "Once the inquiry was received, and before any investigation under our compliance policy, we have decided to immediately terminate relevant customers’ access to the system, due to the severity of the allegations," an NSO spokesperson told The Register in an email. "To this point, we haven’t received any information nor the phone numbers, nor any indication that NSO’s tools were used in this case."

    Continue reading

Biting the hand that feeds IT © 1998–2021